Looking for a somewhat playful reflection of these tough times, event designers and marketers have incorporated bold graphics inspired by Soviet propaganda and Constructivist art into event decor, invites, and campaigns. With more than a touch of irony, of course. The likely inspiration for the trend is Shepard Fairey, the artist who created the Obama "Hope" campaign poster.
Saks Fifth Avenue's new bags
Photo: Courtesy of Studio Number One
The invite for Food & Wine's annual Best New Chefs event in April tweaked the propaganda look to represent the evening's culinary focus.
Photo: BizBash
Fairey himself designed Saks Fifth Avenue's new spring campaign, which has text and graphics reminiscent of Russian Communist-era posters.
Photo: Courtesy of Studio Number One
At the Advertising Federation of Greater Miami's annual award ceremony February 26, posters and wall projections inspired by 1930s and '40s wartime propaganda matched a "Hail to the Victors" theme.
Photo: Karla Garcia/Kargar Photography
