Lancome director of public relations Sandra Gabriele didn't want to waste the time of the beauty editors she had assembled at Splashlight Studios—they're a busy bunch, with lots of launches to attend and products to try—so instead of holding three separate events to for three different initiatives, she combined them all into one event. (Naturally, the triple-play saved money too—not a bad idea right now.) The threefold event launched Attraction, Lancome's latest fragrance, and Color ID, a new line of foundation, and announced the appointment of makeup artist Gucci Westman as Lancome's new creative consultant. Gabriele worked with Lancome vice president of corporate design Michael Jorgenson and Matthew David Hopkins of Matthew David Events to create a three-phase event to give the editors the feeling of being at three different parties in one evening. "It was a progressive party," Gabriele said.
For the Attraction room, Hopkins placed Pink Inc.'s wavy white tension fabric walls in the corners and suspended stretch fabric discs from the ceiling to give the raw studio space an intimate, soothing atmosphere. A quartet of four white chairs arranged in a circle around a circular coffee table sat in the center of the room, and votive candles and vases filled with giant green leaves dotted the space. The room was washed with a warm yellow and pink glow.
Lancome general manager Valia Chammas announced Westman's appointment in a gallery-like room decorated with portraits of Westman's work on the walls. Hopkins matched the shades of lipsticks and eye makeup in the portraits with panels of raw silk on the walls. Black leather seating surrounded beds of pink and red roses.
The Color ID line was introduced in a long, narrow third room that featured blowups of Lancome's advertisements behind a long white bar running along the wall. Small, stretch fabric-covered tables paired with large lamps sat opposite the bar, where Lancome reps demonstrated how the new color-matching technology matches the foundation to the client's skin.
––Suzanne Ito
Read our coverage of another fragrance launch...
For the Attraction room, Hopkins placed Pink Inc.'s wavy white tension fabric walls in the corners and suspended stretch fabric discs from the ceiling to give the raw studio space an intimate, soothing atmosphere. A quartet of four white chairs arranged in a circle around a circular coffee table sat in the center of the room, and votive candles and vases filled with giant green leaves dotted the space. The room was washed with a warm yellow and pink glow.
Lancome general manager Valia Chammas announced Westman's appointment in a gallery-like room decorated with portraits of Westman's work on the walls. Hopkins matched the shades of lipsticks and eye makeup in the portraits with panels of raw silk on the walls. Black leather seating surrounded beds of pink and red roses.
The Color ID line was introduced in a long, narrow third room that featured blowups of Lancome's advertisements behind a long white bar running along the wall. Small, stretch fabric-covered tables paired with large lamps sat opposite the bar, where Lancome reps demonstrated how the new color-matching technology matches the foundation to the client's skin.
––Suzanne Ito
Read our coverage of another fragrance launch...
Matthew David Events created a warm, soothing atmosphere for the launch of Lancome's new fragrance, Attraction, at Splashlight Studios.
The second room featured pink, red and crimson silk-covered walls that matched the colors in the photographs of Lancome creative consultant Gucci Westman's work on the walls. Black leather seating surrounded beds of pink and red roses.
The long, narrow third room featured blowups of Lancome's advertisements behind a long white bar running along the wall. Small, stretch fabric-covered tables paired with large lamps sat opposite the bar, where Lancome reps demonstrated how the new color-matching technology matches the foundation to the client's skin.
![“One of the harder installs was at Drees Pavilion [in Covington, Kentucky]. It was only a day apart from another filming. We re-carpeted the entire space and set everything up in 12 hours,” Bruner said.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/08/IMG_6734.5f34173fa6723.png?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&w=250)