Iggy Pop's record label Virgin turned meatpacking district bar Trust into a punk-themed club for a release party that had revelers prowling far into the night.
Upon entering the venue's freight elevator, guests were greeted by a scantily clad actress dressed as a security guard standing near a rickety wooden electric chair prop. The security guard was endowed with the physical attributes needed to convince one of the elevator's male captives to strap into the chair. She then spat insults and asked the remaining riders whether she should "fry 'im." She flipped the switch, the lights flickered, and a fog machine blew steam just as the door opened to the second floor.
All that in the first five minutes.
Event producer Mark Addison of Eventstyle said the party ideas came from Pop's album, Skull Ring. "The elevator idea came from the song 'Little Electric Chair.' Iggy and his girlfriend act out a similar scene in the album art," Addison said. Inside the club, the surroundings were less macabre, with warm candlelight, walls glowing with gobos of Pop's name and a waitstaff passing out hors d'oeuvres. Song titles from the new album adorned amber-hued backlit pillars throughout the venue, prompting songs to stick in guests' minds.
DJ James Murphy spun a mix of punk, 80's electroclash, and rock, all while partygoers sipped libations courtesy of Smirnoff vodka, Brooklyn Brewery and Red Bull.
Trust sent out platters for the carnivorous, including hanger steak skewers with blood red barbecue dipping sauce
and "Franks-enstein" in a blanket. Those who wanted to look the part of a rock star took a seat at Tony & Tina-sponsored punk makeover stations for some dark eyeliner, eye-popping shadow and a dash of glitter.
When guests called it quits, they were presented with gender-themed goodie bags, one for boys and one for girls. Goodies for girls included a Le Sportsac bag, the Girlshop Guide to New York Shopping, a red Girbaud ringer tee, Lush Rockstar soaps and Tony & Tina eyeliner, among others. Boys received a gray Girbaud tee, Paul Frank key chain, Loop by Parcel CD bucket and more. A separate bag for VIP guests offered highlights from the boys' and girls' bags.
By the time the Godfather of Punk—fully clothed, for once—strolled in with his pooch, the party had warmed up and the place was packed. He ducked into the VIP area to talk to fellow guests Sum 41 and Ice-T.
Most overheard question of the night: "How does a man pushing 60 have the body of a 18-year-old track star?" Most obvious answer: rock and roll.
––Alison Griffin
Upon entering the venue's freight elevator, guests were greeted by a scantily clad actress dressed as a security guard standing near a rickety wooden electric chair prop. The security guard was endowed with the physical attributes needed to convince one of the elevator's male captives to strap into the chair. She then spat insults and asked the remaining riders whether she should "fry 'im." She flipped the switch, the lights flickered, and a fog machine blew steam just as the door opened to the second floor.
All that in the first five minutes.
Event producer Mark Addison of Eventstyle said the party ideas came from Pop's album, Skull Ring. "The elevator idea came from the song 'Little Electric Chair.' Iggy and his girlfriend act out a similar scene in the album art," Addison said. Inside the club, the surroundings were less macabre, with warm candlelight, walls glowing with gobos of Pop's name and a waitstaff passing out hors d'oeuvres. Song titles from the new album adorned amber-hued backlit pillars throughout the venue, prompting songs to stick in guests' minds.
DJ James Murphy spun a mix of punk, 80's electroclash, and rock, all while partygoers sipped libations courtesy of Smirnoff vodka, Brooklyn Brewery and Red Bull.
Trust sent out platters for the carnivorous, including hanger steak skewers with blood red barbecue dipping sauce
and "Franks-enstein" in a blanket. Those who wanted to look the part of a rock star took a seat at Tony & Tina-sponsored punk makeover stations for some dark eyeliner, eye-popping shadow and a dash of glitter.
When guests called it quits, they were presented with gender-themed goodie bags, one for boys and one for girls. Goodies for girls included a Le Sportsac bag, the Girlshop Guide to New York Shopping, a red Girbaud ringer tee, Lush Rockstar soaps and Tony & Tina eyeliner, among others. Boys received a gray Girbaud tee, Paul Frank key chain, Loop by Parcel CD bucket and more. A separate bag for VIP guests offered highlights from the boys' and girls' bags.
By the time the Godfather of Punk—fully clothed, for once—strolled in with his pooch, the party had warmed up and the place was packed. He ducked into the VIP area to talk to fellow guests Sum 41 and Ice-T.
Most overheard question of the night: "How does a man pushing 60 have the body of a 18-year-old track star?" Most obvious answer: rock and roll.
––Alison Griffin
At the release party for Iggy Pop's new album at Trust, an actress dressed as a security guard berated a guest strapped into a faux electric chair.
Song titles from the album adorned amber-hued backlit pillars throughout the venue, prompting songs to stick in guests' minds.
Guests who wanted to look the part of a rock star took a seat for a Tony & Tina-sponsored punk makeover station for some dark eyeliner, eye-popping shadow and a dash of glitter.
When guests called it quits they were presented with different goodie bags: one for boys, one for girls and one for the VIPs.
