The Nasdaq 100 Open, one of Miami's biggest tennis tournaments, rolls into town once a year, bringing with it great tennis, top players, and the official players party. So who came to this shindig? Sports figures including Scottie Pippin, Anna Kournikova, Andy Roddick, and Steffi Graf, along with approximately 800 other Miami socialites and residents.
This year, the official Nasdaq 100 Open players party was hosted by Fisher Island, Andre Agassi, Shaquille O'Neal, and Ocean Drive magazine, and was held at the Fisher Island Beach Club. Cedrik Denain, chief operating officer of Fisher Island, hired Kreps DeMaria Public Relations and Triton Productions to create an event that would help to reposition the exclusive island as youth-friendly as well as excite the tennis community, area residents, and Miami V.I.P.s.
Triton built the entire event on the sand. Guests arrived at the Vanderbilt Mansion, where their cars were parked when they drove off the ferry from the mainland. After registering, they walked along a white carpet leading toward the beach, which was lined with hundreds of wooden tiki torches. A staffer stationed just steps from the sand replaced the female guests' Manolo Blahniks and Jimmy Choos with rubber-soled sandals adorned with fancy fabrics and faux gemstones.
As guests walked onto the sand, they were welcomed by a greeter wearing tribal attire—a multicolored feathered headdress and a matching knee-length, feather-adorned tunic. Four main lounge areas featured sleek white leather furniture from Unique Option. The dance floor, provided by Wizard Connection, was lit from underneath in amber and red, the same colors used by Atmosphere Lighting. A moon-shaped prop on which a dancer would eventually swing hung from trussing built over the dance floor.
As patrons nibbled on sushi, crudités, and canapés, entertainers including a fire dancer, fire-limbo dancers—performers who did the limbo while working with fire, a machete dancer, one who performed with a blade and whips, a hula-hoop dancer, and two go-go dancers performed one after another on two muslin-draped round stages that were each eight feet in diameter. DJ Snezana played old-school and classic dance tunes from a stage that was backed by a water screen from Prina, with video images of fire and water projected onto it.
—Shari Lynn Rothstein
This year, the official Nasdaq 100 Open players party was hosted by Fisher Island, Andre Agassi, Shaquille O'Neal, and Ocean Drive magazine, and was held at the Fisher Island Beach Club. Cedrik Denain, chief operating officer of Fisher Island, hired Kreps DeMaria Public Relations and Triton Productions to create an event that would help to reposition the exclusive island as youth-friendly as well as excite the tennis community, area residents, and Miami V.I.P.s.
Triton built the entire event on the sand. Guests arrived at the Vanderbilt Mansion, where their cars were parked when they drove off the ferry from the mainland. After registering, they walked along a white carpet leading toward the beach, which was lined with hundreds of wooden tiki torches. A staffer stationed just steps from the sand replaced the female guests' Manolo Blahniks and Jimmy Choos with rubber-soled sandals adorned with fancy fabrics and faux gemstones.
As guests walked onto the sand, they were welcomed by a greeter wearing tribal attire—a multicolored feathered headdress and a matching knee-length, feather-adorned tunic. Four main lounge areas featured sleek white leather furniture from Unique Option. The dance floor, provided by Wizard Connection, was lit from underneath in amber and red, the same colors used by Atmosphere Lighting. A moon-shaped prop on which a dancer would eventually swing hung from trussing built over the dance floor.
As patrons nibbled on sushi, crudités, and canapés, entertainers including a fire dancer, fire-limbo dancers—performers who did the limbo while working with fire, a machete dancer, one who performed with a blade and whips, a hula-hoop dancer, and two go-go dancers performed one after another on two muslin-draped round stages that were each eight feet in diameter. DJ Snezana played old-school and classic dance tunes from a stage that was backed by a water screen from Prina, with video images of fire and water projected onto it.
—Shari Lynn Rothstein
A lit dance floor under a moon-shaped prop suspended from trussing served as the central gathering area for guests at the Nasdaq 100 Open players party.
White leather furniture created lounge areas that flanked the outdoor dance floor.
In order to create more ambient lighting, Airstar balloons were covered with red socks and placed over stages on the beach.
A video of fire and water images played against a water screen that stood behind the stage housing DJ Snezana's booth.
