Several pairs of plastic legs wrapped in fishnet stockings protruded from the bar, and headless mannequins posed behind white scrims. It could have been a behind-the-scenes look at a bizarre window dressing—but it was cell phone company and frequent party host Motorola's latest event, held to celebrate the launch of Head & Body, a series of 60-second music videos that play on Motorola phones.
Motorola's Elizabeth Dowling planned the event with Tom Palmer, Syndicate's director of production. Inspired by the videos in which a hipster's head becomes separated from his body, and both the head and body proceed to lead separate lives, mannequins in various states of dismemberment filled the trilevel Y Apartment space—on the bars, posed and backlit behind curtains, and arranged on lounge furniture.
(Once the basketball court and suspended running track of the Chelsea YMCA, the space is now a chic, luxe apartment designed and furnished by design and marketing firm the Apartment, and available for event rental through January 2006, when the buyer moves in.)
Levy Lighting created a disco-ball-frozen-in-time effect with hundreds of Motorola gobos projected across the ceiling. Mannequin legs were propped upside down on the bar next to palm fronds and sunflowers with the Motorola logo in the center; Levy washed the bar in purple and green light for a slightly spooky, surreal effect.
—Suzanne Ito
Photos: Courtesy of Levy Lighting (white curtain, gobos, bar) Patrick McMullan Company (legs)
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Motorola's Elizabeth Dowling planned the event with Tom Palmer, Syndicate's director of production. Inspired by the videos in which a hipster's head becomes separated from his body, and both the head and body proceed to lead separate lives, mannequins in various states of dismemberment filled the trilevel Y Apartment space—on the bars, posed and backlit behind curtains, and arranged on lounge furniture.
(Once the basketball court and suspended running track of the Chelsea YMCA, the space is now a chic, luxe apartment designed and furnished by design and marketing firm the Apartment, and available for event rental through January 2006, when the buyer moves in.)
Levy Lighting created a disco-ball-frozen-in-time effect with hundreds of Motorola gobos projected across the ceiling. Mannequin legs were propped upside down on the bar next to palm fronds and sunflowers with the Motorola logo in the center; Levy washed the bar in purple and green light for a slightly spooky, surreal effect.
—Suzanne Ito
Photos: Courtesy of Levy Lighting (white curtain, gobos, bar) Patrick McMullan Company (legs)
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Motorola Previews Products With Audio Tour
Motorola Launches Phones With Sleek, Chic Displays