Coronavirus

How Cop26's Hygiene Protocols Can Help Keep Businesses Safe

Lysol Pro Solutions can help protect against the spread of germs in the workplace

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Event Production & Fabrication

Are 'Vertical Screenings' the Next Step in COVID-Safe Entertainment Premieres?

To debut its new series Cruel Summer, Freeform took over 80 hotel rooms offering balcony views of a giant screen.

Freeform’s “vertical screening” for Cruel Summer took over 80 rooms at the Beverly Hilton. Each room had a balcony with a prime view of a 70-foot-wide screen on the adjoining rooftop.

Experiential Marketing, Activations & Sponsorships

Why This Group of Competitors Banded Together During the Pandemic

The Experiential Guild of America was formed by some of the country's top experiential marketers to establish best practices, provide peer-to-peer support, foster young talent and more.

The Experiential Guild of America's founding members—which include some of the industry's most notable names—have spent the last year having regular virtual conversations to share resources and best practices.

Experiential Marketing, Activations & Sponsorships

How Stella Artois Designed Personalized Experiences During the Pandemic

The beer brand pivoted to virtual but still offered intimate IRL moments to its consumers.

'Many people I'm sure are missing and we're missing being able to have that hotel experience, and so we brought it home to them and we found that people were engaged even more during that moment,' said Lara Krug, VP of marketing for Stella Artois.

15 Low-Touch, High-Taste Catering Ideas for Live and Virtual Events

Here’s how catering companies across North America have mastered the art of F&B in the new norm.

And for dessert, planners can choose from a selection of strawberry shortcake, tiramisu or mud pie in a jar for a COVID-friendly dessert that will give guests 4 ounces of sweetness. Prices per dessert start at $5.75 per mason jar.

Experiential Marketing, Activations & Sponsorships

Inside the COVID-Safe Experiential Marketing Campaign for 'RuPaul's Drag Race'

To launch season 13 of the Emmy-winning VH1 series, Shiraz Creative leaned on social targeting, custom microsites, influencer mailers and a virtual fan experience.

Influencer Mailers for VH1's 'RuPaul's Drag Race' Premiere

Industry Innovators 2025: Sephora

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Industry Innovators 2025: Netflix

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

This Art Festival Is Using AR Technology to Create a COVID-Safe Experience

VMF Winter Arts, a new event from the Vancouver Mural Festival team, is transforming the city into an "interactive, open-air gallery"—while also bringing foot traffic to neighborhoods struggling with pandemic-related closures.

VMF Winter Arts, which runs from Feb. 12-28, uses augmented reality to turn public spaces in Vancouver into an open-air art gallery. Twenty-four pieces, including Casey Koyczan's ''Caribou 3020' (pictured), can be found in 17 locations around the city.

Event Production & Fabrication

Why This Virtual Production Company Hired Furloughed Event Pros Amid the Pandemic

When Falcon Events opened in December 2019, the team had no idea virtual events would become the new norm for the next year-plus. Here’s how they used their success to help event pros and others put out of work.

Business as Unusual: How Event Venues Are Keeping Guests Safe During COVID-19

Venues are using enhanced sanitation policies, creative layouts, and tech-forward solutions to keep event guests safe.

The Fairmont Austin, Texas

Registration & Ticketing

8 Practical Steps to Create Safe Check-In Areas at Live Events

Use these tips to eliminate one of the biggest pain points of hosting an in-person event during COVID-19.

Temperature Checks, Juice Studios, Atlanta

Venues & Destinations

7 Questions Event Planners Should Be Asking Venues in a COVID-19 World

Keep your attendees safe by getting answers before you commit to an event space.

Opinion & Experts

See How These Event Pros Pivoted Amid the Pandemic

In need of some much-needed good news? Here, a few event professionals share their success stories in the art of the pivot.

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