Top 50 Event Designers 2019: Nicky Balestrieri and Luigi Tadini

For the debut Sound by SoulCycle event in Los Angeles, “the creative concept for the concert centered around ‘sound as sanctuary.’ Guests entered the hangar-esque, nightclub-like space through a wheel-like portal, reducing the guest experience to a meditative tunnel where affirmations were delivered via sound-isolation pods…. At the center was a studio-stage hybrid, stylized like a bent-wheel where enthusiasts powered the light stage with their energy.”