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Top 50 Event Designers 2019: Nicky Balestrieri and Luigi Tadini

The New York-based Balestrieri and Tadini on designing a sound-inspired event.

Michele Laufik
June 18, 2019
For the debut Sound by SoulCycle event in Los Angeles, “the creative concept for the concert centered around ‘sound as sanctuary.’ Guests entered the hangar-esque, nightclub-like space through a wheel-like portal, reducing the guest experience to a meditative tunnel where affirmations were delivered via sound-isolation pods…. At the center was a studio-stage hybrid, stylized like a bent-wheel where enthusiasts powered the light stage with their energy.”
For the debut Sound by SoulCycle event in Los Angeles, “the creative concept for the concert centered around ‘sound as sanctuary.’ Guests entered the hangar-esque, nightclub-like space through a wheel-like portal, reducing the guest experience to a meditative tunnel where affirmations were delivered via sound-isolation pods…. At the center was a studio-stage hybrid, stylized like a bent-wheel where enthusiasts powered the light stage with their energy.”
Photo: Chris Swoszowski

©nilayasabnis Retouched 6718Photo: Nilaya SabinsInspired by their collaborative work while at Paper magazine, Balestrieri and Tadini formed the Gathery (@thegatheryofficial), a Brooklyn-based creative agency known for its editorially-driven design for clients such as HBO and W hotels, creating thoughtful experiences that entertain as well as educate. The duo were also recently named the agency of record for PopSugar Play/Ground and Playboy.



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