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Podcast: Turning One-Off Events Into Year-Round Marketing Strategies (Episode 199)

The authors of Reinventing Live: The Always-On Future of Live Events give us a master class on events and entrepreneurship in this new world.

2021 Gather Geeks Gibertiand Rankine

Host: David Adler
Guests: Marco Giberti, Denzil Rankine

In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with Denzil Rankine, founder of AMR International, and Marco Giberti, founder of Vesuvio Ventures, to discuss their new book, Reinventing Live: The Always-On Future of Live Events. The duo dives into their thought process behind the book, which focuses on the shift from one-off, in-person events to year-round marketing strategies. They also discuss ways to be a strong entrepreneur and leader in times of crisis, why event organizers should consider themselves community catalysts, the best ways to learn what the customer wants, how to balance gut instinct with data, the winners and losers of this new world, the future of the exhibition and trade show industry and much more. 

Sponsored by Brandlive. Running time: 51:21.


This episode is sponsored by Brandlive

Virtual shouldn’t mean second rate. Your special events deserve a special stage, no matter the format. Brandlive has supported thousands of events, huge stars, millions of guests and the president of the United States. Make your whole team happy. Give presenters confidence, blow your audience away and nail that run of show. With dedicated event support and the tools you need to be an event superhero. Visit brandlive.com to learn more.

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