Erika Rasmusson JanesProgramming & EntertainmentRapidly Growing BlogHer Conference Draws More Attendees, Big-Brand SponsorsAugust 12, 2010New YorkBeauty Editors Indulge in Spa Treatments at Paul Mitchell LaunchAugust 5, 2010Programming & EntertainmentExpo ExpansionFor the third Makeup Show NYC, producers from the Powder Group and Metropolitan Events and Production looked to accommodate the growing number of exhibitors and attendees.May 20, 2008Venues & DestinationsDual PurposePaul Mitchell's early-evening event at a rooftop garden and loft in Rockefeller Center used two distinct areas to launch two product lines to beauty editors.May 1, 2008Event Design & DecorPhoto OpCamera giant Nikon joined forces with a record label to showcase up-and-coming talents in the DJ world—and to reach an ever-desirable young demographic.January 3, 2008New YorkLighting the (Great White) WayAugust 13, 2007New YorkBehind the Scenes of the 2004 Olympic Opening CeremonyJanuary 12, 2005Page 1 of 1Top StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena