Meryl RothsteinSocial EventsInto the FoldThe Museum of Arts & Design rang in the first anniversary of its new home with a paper-themed gala that used DJs and Twitter to target young patrons.October 15, 2009Event Design & DecorClowning AroundTo lighten the mood of its fund-raiser, nonprofit organization Cancer101 chose a circus theme replete with popcorn, cotton candy, and live performers.July 1, 2009New YorkQueen of DiamondsUnder a 50-foot dome at the South Street Seaport, tennis star Maria Sharapova introduced the press and the public to her custom-designed Canon line.August 21, 2008Programming & EntertainmentShape ShiftingEntertainment Weekly and sponsor Vavoom hosted a slew of celebrities at the magazine's annual upfront party, where they reveled beside their own portraits.May 14, 2008Venues & DestinationsUp on the RoofInspired by 7 World Trade Center's skyline views, Sports Illustrated built an urban rooftop setting for its annual swimsuit issue party.February 14, 2008Programming & EntertainmentUpfront and PersonalMedia buyers had plenty of opinions on this year's crop of Upfront Week presentations and parties. Here are their takes on the networks' big sales pitches.May 31, 2007New YorkClinton Makes Surprise Appearance for Public TVMay 2, 2007Page 1 of 1Top StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Welch’s Zero Bodega That Turned Into a Surprise SpeakeasyThe food brand launched its new line of drinks with a play on the beloved NYC corner store, along with an unexpected hidden lounge.SportsSuper Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an AIndustry Insiders5 Experiential Event Trends for 2025SportsBehind the Scenes of a TGL Match—and Why Its Fans Might Have the Best Seats in GolfExperiential Marketing, Activations & SponsorshipsWhy Subway Hosted a Fancy Five-Course Meal