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articulos de eventos

July 9, 2012
Archive Torchrelay Lighting1png
Photo: London Organising Committee of the Olympic and Paralympic Games (L.O.C.O.G.)
Facebook Developer Conference
Facebook Developer Conference
Photo: Obsura Digital
Coca-Cola's 'Global Beat' online community is an aggregation of tunes created by consumers through an app.
Coca-Cola's "Global Beat" online community is an aggregation of tunes created by consumers through an app.
Samsung's U.S. Olympic Genome Project connects fans with U.S. athletes and offers games and prizes through a Facebook-based app.
Samsung's U.S. Olympic Genome Project connects fans with U.S. athletes and offers games and prizes through a Facebook-based app.
Visa is encouraging consumers to cheer for the Olympic competitors it sponsors through Facebook, YouTube, Twitter, and other social media channels.
Visa is encouraging consumers to cheer for the Olympic competitors it sponsors through Facebook, YouTube, Twitter, and other social media channels.
Through a partnership with English singer-songwriter Jessie J., vitaminwater's digital effort is a music video game.
Through a partnership with English singer-songwriter Jessie J., vitaminwater's digital effort is a music video game.
G.E.'s interactive map shows photos of the Olympic venues in London.
G.E.'s interactive map shows photos of the Olympic venues in London.
In early April, attendees were sent a pre-arrival package that included a welcome note and a metal luggage tag.
In early April, attendees were sent a pre-arrival package that included a welcome note and a metal luggage tag.
Photo: Courtesy of Gifts for the Good Life
At the hotel, the registration area was set up to resemble a boutique, displaying the items included in the welcome totes on shelves. “At the previous Engage! conference, we found out that some people didn’t open their welcome bag until they got home, but it included a lot of items meant to be used at the conference,” says Arak-Kanofsky. “So we wanted to make sure people knew what was inside. The merchandise walls created by Bob Gail Special Events allowed guests to see what they were getting.”
At the hotel, the registration area was set up to resemble a boutique, displaying the items included in the welcome totes on shelves. “At the previous Engage! conference, we found out that some people didn’t open their welcome bag until they got home, but it included a lot of items meant to be used at the conference,” says Arak-Kanofsky. “So we wanted to make sure people knew what was inside. The merchandise walls created by Bob Gail Special Events allowed guests to see what they were getting.”
Photo: Readyluck
After picking up their totes, attendees headed to an area to be assigned their groups for the lunch roundtable and dinner dine-around. They selected a poker chip at random; each chip was printed with the name of one of the dinner locations.
After picking up their totes, attendees headed to an area to be assigned their groups for the lunch roundtable and dinner dine-around. They selected a poker chip at random; each chip was printed with the name of one of the dinner locations.
Photo: Readyluck
Continuing with the gambling theme, guests also selected a playing card (designed by Tricia Hay) that revealed the number of the table at which they’d be seated for the luncheon and which speaker would be hosting the table. “Like at any meeting, people tend to want to stick with who they know,” says Rebecca Grinalls. “So doing a blind pull like this helps create organic opportunities for networking with new people without making it feel forced.”
Continuing with the gambling theme, guests also selected a playing card (designed by Tricia Hay) that revealed the number of the table at which they’d be seated for the luncheon and which speaker would be hosting the table. “Like at any meeting, people tend to want to stick with who they know,” says Rebecca Grinalls. “So doing a blind pull like this helps create organic opportunities for networking with new people without making it feel forced.”
Photo: Readyluck
Guests received a minibar kit that included recipes for three cocktails and the ingredients needed to make them, like Red Bull, Goldschlager, and candy drink stirrers.
Guests received a minibar kit that included recipes for three cocktails and the ingredients needed to make them, like Red Bull, Goldschlager, and candy drink stirrers.
Photo: Readyluck
The welcome totes also included a trifold vanity kit. Each day of the conference had its own corresponding pouch of items. The “Get Ready” section included bath salts, an aromatherapy candle, and a box of matches. The “Engage” pouch had a tube of mints, lip balm, and massage cream. The “Glow” pouch featured items intended for use at the gala event, like nail polish, a mirror, and a portable kit with Band-Aids, blotting papers, and fashion tape.
The welcome totes also included a trifold vanity kit. Each day of the conference had its own corresponding pouch of items. The “Get Ready” section included bath salts, an aromatherapy candle, and a box of matches. The “Engage” pouch had a tube of mints, lip balm, and massage cream. The “Glow” pouch featured items intended for use at the gala event, like nail polish, a mirror, and a portable kit with Band-Aids, blotting papers, and fashion tape.
Photo: Readyluck
At the end of the first night’s poolside welcome party, everyone was given a “Hydrate and Chill” kit designed to help them beat the Vegas heat. The package included a fan, a water mister, a bottle of sleep-inducing Dream Water, and an insulated cup.
At the end of the first night’s poolside welcome party, everyone was given a “Hydrate and Chill” kit designed to help them beat the Vegas heat. The package included a fan, a water mister, a bottle of sleep-inducing Dream Water, and an insulated cup.
Photo: Courtesy of Gifts for the Good Life
In the presentation room, each seat held a “Bento Box” of items intended to optimize their experience.
In the presentation room, each seat held a “Bento Box” of items intended to optimize their experience.
Photo: Readyluck
The boxes included pencils, sticky notes, a journal, mints and candy, and “Thinking Putty,' a Silly Putty-like product to keep guests’ hands engaged. “We wanted to make all of the gifts as lightweight as possible so that people would be able to take them home in their luggage,” says Susan Arak-Turnock. To that end, the boxes were made from thick paper board.
The boxes included pencils, sticky notes, a journal, mints and candy, and “Thinking Putty," a Silly Putty-like product to keep guests’ hands engaged. “We wanted to make all of the gifts as lightweight as possible so that people would be able to take them home in their luggage,” says Susan Arak-Turnock. To that end, the boxes were made from thick paper board.
Photo: Readyluck
Flexible branded paper cubes served as easy decor throughout the conference. Custom USB cards included event information as well as all 250 attendees’ contact information, which avoided the need to pass out business cards.
Flexible branded paper cubes served as easy decor throughout the conference. Custom USB cards included event information as well as all 250 attendees’ contact information, which avoided the need to pass out business cards.
Photo: Readyluck
Name badges doubled as an icebreaker: the number of crystal charms on the tag identified how many times the badge-wearer had attended an Engage! conference. Veteran attendees had nine balls, while first-timers had only one.
Name badges doubled as an icebreaker: the number of crystal charms on the tag identified how many times the badge-wearer had attended an Engage! conference. Veteran attendees had nine balls, while first-timers had only one.
Photo: Readyluck
Kristy Rice of Momental Designs created programs featuring watercolor illustrations detailing the conference's various events.
Kristy Rice of Momental Designs created programs featuring watercolor illustrations detailing the conference's various events.
Photo: Readyluck
On the last evening, an “After Glow” kit was placed on guests’ pillows during turndown service. The pouch included a gel eye mask, a foot soak, and a box of hangover remedies like Tylenol, Alka Seltzer, eye drops, and ear plugs.
On the last evening, an “After Glow” kit was placed on guests’ pillows during turndown service. The pouch included a gel eye mask, a foot soak, and a box of hangover remedies like Tylenol, Alka Seltzer, eye drops, and ear plugs.
Photo: Readyluck
After the conference, Engaging Concepts sent every attendee a thank-you gift of fortune cookies; the fortunes inside were printed with quotes from conference speakers.
After the conference, Engaging Concepts sent every attendee a thank-you gift of fortune cookies; the fortunes inside were printed with quotes from conference speakers.
Photo: Courtesy of Gifts for the Good Life
There was also a post-conference Twitter contest that asked guests to write a haiku that summed up their experience at Engage!12. Winners received a “Withdrawal Kit” that included detox drinks, candies, and a countdown calendar to the next conference. (The lid of the container was printed with the winning tweets.)
There was also a post-conference Twitter contest that asked guests to write a haiku that summed up their experience at Engage!12. Winners received a “Withdrawal Kit” that included detox drinks, candies, and a countdown calendar to the next conference. (The lid of the container was printed with the winning tweets.)
Photo: Courtesy of Gifts for the Good Life
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