Adults and celebrities played chess with life-size pieces.
Photo: WorldRedEye.com
Guests could participate in several games, including bean-bag toss, ping-pong, and chess.
Photo: Sara Jaye Weiss
As a way to demonstrate the phone's "burst shot," a feature that takes three images a second, guests could throw a basketball while a staffer took photos. The photos were then printed out as a take-home item.
Photo: Theo Wargo/Getty Images for Samsung
BMW also provided branded putt-putt courses for guests to practice their golf skills.