Interesting Event Additions

Baked by Melissa's cupcake pod machine can be rented for events in New York.

Cole Haan posted the location of its food truck on its Twitter account. Some people who tweeted with the hashtag #DontGoHome were rewarded with special toppings, such as bacon, on their complimentary grilled cheese sandwiches.

Next to the serving window, the food truck displayed the Chelsea Pump shoes.

The company served 2,000 grilled cheeses when the truck was parked outside Don Hill's nightclub on September 13.

Cole Haan used Day-Glo paint and black lights to display provocative messages on metal gates along storefronts near bars.

Enticing messages touting reasons to stay out late decorated the stairs leading into Le Poisson Rouge.

A display of the Chelsea Pump served as decor at the parties at Don Hill's and Le Poisson Rouge. Cole Haan invited attendees to try on the shoe, and then sent them a complimentary pair a few days later.

Santigold and Diplo performed at the party September 20 at Le Poisson Rouge.

Cole Haan projected giant disco balls on buildings to create spontaneous dance parties. The projections also displayed tweets suggesting reasons to stay out all night.

The company brought a neon sign of the Cole Haan logo to both nightclub events.