ShopBazaar.com Pop-Up

Harper’s Bazaar brought its e-commerce site to life at the Buena Vista Building in a pop-up designed with crisp white walls and vivid black-and-white photographs. XA produced the space and its events.
Photo: Joe Schildhorn/BFAnyc.com
ShopBazaar.com Pop-Up

A branded shuffleboard game at Harper’s Bazaar's ShopBazaar.com pop-up offered winners free T-shirts, cash prizes, and gift certificates.
Photo: Joe Schildhorn/BFAnyc.com
AD Oasis

Architectural Digest's AD Oasis pop-up outside the Raleigh featured an architectural central bar made from Caesarstone.
Photo: Gustavo Caballero/Getty Images for Architectural Digest
AD Oasis

Clarisonic provided facials in one of the sponsored pavilions at the AD Oasis.
Photo: Larry Busacca/Getty Images for Architectural Digest
Free Store

Visionaire, Net-a-Porter.com, and MrPorter.com hosted the Free Store, an interactive pop-up installation where guests swapped wearable goods and antiques.
Photo: BFA
Visionaire, Net-a-Porter.com, and MrPorter.com Digital Style Challenge

Guests at the Visionaire, Net-a-Porter.com, and MrPorter.com Digital Style Challenge created looks from the online retailers to win prizes.
Photo: BFA
SearsStyle Presents: Art of Fashion

A vintage 1940s stainless-steel reception table sourced from a local prop and antique shop provided a base for a very modern activity: online shopping. According to Karim Sabet of KSVP Media & Events, iPads were mounted on brushed metal-finished cradles and matching chains welded to each of the bases. The chains were affixed to the table on the undercarriage for aesthetics as well as security.
Photo: Juerg Schreiter for BizBash
Havaianas Lunar Park

The beach at Miami Collins Park became the lunar landing site of Apollo 11 for a series of soccer games sponsored by flip-flop maker Havaianas. Teams of artists, collectors, curators, art critics, and gallerists competed against each other on the sandy surface designed by French art duo Kolkoz. Guests received a pair of the traditional Havaianas flip-flops, and the players wore branded uniforms.
Photo: Juerg Schreiter for BizBash
Heineken Mural Project

Heineken partnered with local bicycle sharing and rental provider DecoBike as part of its Heineken Mural Project. The beer company's logo was on the rental kiosk outside of Wynwood’s Wood Tavern, which hosted the Heineken Beer Garden throughout the week
Photo: Juerg Schreiter for BizBash
SearsStyle Presents: Art of Fashion

Guests at SearsStyle Presents: Art of Fashion at the Raleigh penthouse could express themselves on three blank canvases stretched around a 36- by 60-inch wooden frame.
Photo: Juerg Schreiter for BizBash