Private/Launch Parties

The entrance at Sowden House in Los Feliz was marked by a large step-and-repeat tent that had been erected directly at the foot of the residence. Inside, while V.I.P.s posed for photos, a looping LED video showcased the film Sofia Coppola directed for the Marni for H&M collaboration.

Immediately beyond the step-and-repeat video wall, guests walked up stone steps, a runway-like path lined with hurricane candles and palm trees.

A maze of rooms inside the house allowed guests to explore. Bureau Betak redecorated the space in a style that mixed Marni's relaxed and modern mood with hints of Coppola's film throughout and Tony Duquette in the prints used in the pillows.

Each room offered a different motif and scheme.

All the rooms of the house were furnished with hundreds of pillows, poufs, sofas, and low tables, all bathed in warm candlelight to create a cozy atmosphere.

The in-ground pool and Jacuzzi in the center courtyard was covered, forming an al fresco area for guests to mingle. Multiple entry points allowed for ease of flow, while custom light boxes illuminated and heat lamps and cashmere blankets provided additional warmth.

The pairing of the Mayan-style architecture with kilim rugs and cushions formed an ideal backdrop for the Marni for H&M collection's tribal-meets-modernist aesthetic.

In the large bathroom and dressing room, H&M showcased its Marni collection as it might appear in a real house situation, placing necklaces on a mirrored counter and clothes in the closet.

Hundreds of glass votive candles filled the space, adding to the intimate atmosphere of the event.

Akasha Richmond provided the night's catering, serving locally sourced fare from the open kitchen.

The home's architectural elements, including sand-colored concrete blocks emblazoned with images in homage to Yucatec Mayan temples, made for a striking backdrop against which Bryan Ferry performed.

The producers erected a stage for the entertainment, creating a 22- by 16-foot platform for the English musician to perform from.

This October Veuve Clicquot hosted a social media-centric dinner at Crown on Manhattan's Upper East Side, encouraging guests to share their experiences on social media. The cozy setting allowed the brand's senior winemaker, Cryil Brun, to personally lead guests through the tasting that accompanied each course, which highlighted Veuve Clicquot’s newest releases.

Tailoring each of its designer collection launches to the style and roots of the collaborator, H&M feted its Marni collaboration in February with a dinner party in a Los Feliz, California, home that had event producer Alex de Betak of Bureau Betak creating "a chic yet relaxed European mood."

To celebrate the spring 2013 Gant Rugger collection, Gant creative director Christopher Bastin and Team Americano (American editors and photographers that embrace the Italian sartorial aesthetic) hosted an intimate presentation and candlelit Italian dinner in October on the rooftop garden of Skylight at the McKittrick Hotel.

The Patrón Social Club, an extension of Patrón’s "Simply Perfect" worldwide marketing campaign, put on a series of covert dining experiences, maxing out at 50 attendees, known as the Patrón Secret Dining Society. The meals were designed with the aim to build a community among Patrón enthusiasts.

Ahead of a larger-scale bash attended by more than 400 guests in Manhattan, Target celebrated the launch of its Falling for You shoppable film series with an intimate dinner at the SLS Beverly Hills that included a Q&A with its stars Kristen Bell, Nia Long, and Zachary Abel.