French maid

For H&M's first Paris Fashion Week runway show, which was broadcast live on the brand's Web site, event producer Bureak Betak designed and erected a specially built 20,000-square-foot "house" on the grounds of the Musée Rodin with an additional 5,000-square-foot structure to house the backstage area.

H&M invited 650 guests to its fashion show, seating V.I.P. press and celebrity guests inside fully furnished vignettes. Other guests sat in traditional fashion show bench seating directly behind.

Guests were seated throughout the venue, which was elaborately decorated to resemble a posh apartment. While some sat adjacent to a bathtub in a marble-looking bathroom (pictured), others lounged in the master bedroom.

Bureau Betak and H&M dutifully constructed rooms that looked straight out of an upscale residence, down to the plumbing and lighting fixtures in a replica of a bathroom.

As models entered each home setting, they traipsed about in a relaxed manner to engage the audience and further emphasize H&M's approachable appeal.

As part of the elaborate fashion show, Bureau Betak constructed a total of 18 separate rooms, including a TV room, winter garden, office, music room, and even guest bedrooms.

Beyond the typical bedroom/bathroom/living room/dining room setup, the well-planned site also featured a conservatory.

Bureak Betak designed and furnished the entire venue, decorating it like a dream apartment full of the party elegance of 1970s Paris. That included a dining room, which boasted everything from real china to fresh flower centerpieces.

Perhaps in a nod to H&M's complete lifestyle offerings, one bedroom was furnished to resemble a child's bedroom.

Models clad in French maid uniforms occupied a library/parlor room, where light furnishings and period books were used as props to recreate a posh environment.

A total of 30 female and five male models walked in the H&M fashion show, which led them through nearly every vignettes within the space. Creating individual rooms allowed the large audience to view the clothes in intimate settings for a more personal feel.

The show's after-party for 1,000 guests, also held on the grounds of the Musée Rodin, featured the runway show models gathered together on one stage flanked by other models dressed in French maid uniforms.

Following the runway show, H&M celebrated with performances by the French artist Owlle, as well music from 2 Many DJ's.