ESCENARIOSMay 20, 2013Pyrotechnic drummers—with the help of computer-generated fire—elicited a lively reaction from the audience during the show's opening number.Photo: Ray Bloch ProductionsLatest in HomeBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New LevelOpinion & ExpertsTop Trending Stories on BizBash: June 2025InnovatorsIndustry Innovators 2025: NetflixExperiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of CreativityRelated StoriesHomeAmbientaciĂłn CĂrculoHomeLighting IdeasHomeIDEAS NOVEDOSASHomeCAMPING