Ideas

For the Summer's Last Stand event in September 2012, Don Julio partnered with UrbanDaddy to fill a Hamptons house pool with 65,013 ping pong balls—creating a screen for motion-sensitive projections on top of the water and turning the world beneath into an underwater photo booth.

At the Museum of the Moving Image in in New York in June 2013, UrbanDaddy and Sonos hosted the "Surround Sound Supper Club," a private dinner that paired courses with movie clips (a scene from Sofia Coppola's Marie Antoinette, for example, with cupcakes, macarons, and a deconstructed sundae) to highlight the brand's hi-fi wireless sound system. Chad Hudson Events worked with the brands to design and produce the affair.

Mexican tequila brand Herradura wanted to grow its business in the United States, so UrbanDaddy turned a "finest things"-themed series of events during March and April 2013—which Chad Hudson's team helped produce—into a laboratory for abstract art. Guests concocted their own drink recipes via a digital bar and used an accelerometer-adjusted shaker to translate their shaking motions into digital art.

As Occupy Wall Street demonstrators were nearing their 100th day of protest in New York's Zuccotti Park in December 2011, UrbanDaddy held its holiday party in a historic downtown venue—with a Wall Street address. "It was certainly provocative," says C.E.O. Lance Broumand.

The Chivas Day of Brotherhood in June 2013 brought together groups of friends with bonds worthy of celebrating. Members of the rock band Vampire Weekend were among those in attendance at the UrbanDaddy-conceived toast to bromance inside the Bowery Hotel in New York.

From March through May in 2013, UrbanDaddy executed eight regional events for Johnnie Walker's annual House of Walker tasting party. UrbanDaddy built a custom R.F.I.D. system into branded cards issued to guests ahead of time, which enabled the company to collect and analyze data on consumer activity throughout the event.

Concluding Stoli's "Most Original Bartender" campaign in New Orleans in July 2013, UrbanDaddy followed up the success of its previous Stoli partnership by scouring the country for a mixologist with that "Tom Cruise, Cocktail-style flare," Broumand says.

UrbanDaddy attempted to work Samsung's Galaxy Note into every aspect of the July and August 2013 launch series. The new smartphone-tablet hybrid was used to order drinks from the bar, to shoot guests in the photo booth, to analyze handwriting and draw caricatures, and even to spin the event's dance music.

At the Budweiser "Made in America" festival in Philadelphia in 2012, Anheuser-Busch used Blippar to provide interactive experiences for attendees, such as taking a photo with the event logo to share on social networks. Attendees accessed the activities by scanning event brochures with the Blippar app.

The alfresco party sprawled over Paramount with a graphic black-and-white look.

Newsprint wallpaper and pillows and pedestals bearing graphic fonts popped at The Newsroom party.

Guests tried their luck at newscaster karaoke on a specially built news desk set.

Yellow flowers provided pops of color against black-and-white tabletops.

A custom installation in Paramount's fountain used reengineered vintage TVs.

Key art for the new season and news clips plastered the arrivals wall.