The Gillette Leading Man Cam sponsored the Unite4:Humanity event in Los Angeles on February 27. Backstage, Gillette created a "charity wheel" that famous guests, including Robert De Niro (pictured), spun. The charity that the wheel landed on the most, Boys & Girls Clubs of America, received a donation from Gillette.
At the February 8 event in Toronto, teams of chefs battled it out in a timed cooking demo onstage. The audience also had a chance to participate in a challenge: a doughnut-decorating contest. Materials, including doughnuts and toppings, were placed on each tabletop.
Using 3-D technology, Oreo set up a vending machine at South by Southwest that customized Oreo cookies, including the color and patterns of the cream, based on Twitter trends and consumers’ preferences. There was also a milk bar with a variety of flavors.
