
The Fabergé Big Egg Hunt kicked off under the Brooklyn Bridge at Jane’s Carousel in Brooklyn Bridge Park. The initiative included more than 260 large egg sculptures, each designed by globally renowned artists, designers, architects, and brands.
Photo: Lyn Hughes Photography

An artist converted a truck bed into a bar.
Photo: Courtesy of Grand Central Marketing

To give the promotion the widest possible exposure, FX encouraged visitors to snap and share photos of the quirky mobile art piece.
Photo: Courtesy of LeadDog Marketing Group