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July 10, 2014
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Fans could pose in front of a giant baseball that was signed by players like Willie Mays, Hank Aaron, Derek Jeter, Yogi Berra, and more.
Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Willard InterContinental Washington, D.C.
Washington DC
6 New Venues in Washington, D.C., for Summer 2025 Meetings and Events
Poppy & Peonies x Fallon Farinacci's Wild Strawberry Sleepover
Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
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Texas
8 New Venues in Houston/San Antonio for Summer 2025 Meetings and Events
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The Julius Jr. toy line launched in June in Los Angeles with an afternoon party filled with fun, customized activities including a D.I.Y. craft area, a cupcake-decorating station with Sweet E's and Dylan's Candy Bar, a photo booth, a kids’ DJ, and a play area featuring new Fisher-Price toys. Melissa Rycroft, Kyle Richards, James Van Der Beek, and Samantha Harris were among the celebs who attended with their children.
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Sports
MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans
Capital One, Deer Park, Mastercard, and more brought their A-game to the Midsummer Classic.
Fans could pose in front of a giant baseball that was signed by players like Willie Mays, Hank Aaron, Derek Jeter, Yogi Berra, and more.
Washington DC
6 New Venues in Washington, D.C., for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Washington, D.C.
Willard InterContinental Washington, D.C.
Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Here’s a look at some steal-worthy ideas we spotted in July 2025.
Poppy & Peonies x Fallon Farinacci's Wild Strawberry Sleepover
Texas
8 New Venues in Houston/San Antonio for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Houston/San Antonio.
Sol Cypress, San Antonio, A Tribute Portfolio Hotel
Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
As BizBash turns 25, we’re spotlighting some of the event leaders who’ve made an undeniable impact on the industry—and continue to push it forward.
Biz Bash Most Influential Cover
Experiential Marketing, Activations & Sponsorships
This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede
SHEIN capitalized on the massive Canadian event to lasso more than 50,000 shoppers into its rodeo-ready pop-up, packed with cowboy boots, fringes, freebies, and more.
The highlight of SHEIN's first-ever Alberta pop-up: the western-themed Rodeo Ready Beauty Bar that was designed in bright pink and butter yellow, two of the season's trending colors.
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Brands & Event Pros
Meet the BizBash Most Influential Event Profs of the Past 25 Years
Experiential Marketing, Activations & Sponsorships
40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Strategy
How Shopify Shook Up the Traditional Conference Playbook
Sports
What You Didn’t See on TV at the 2025 ESPYS
Sports
What You Didn’t See on TV at the 2025 ESPYS
From heartfelt speeches to glam after-parties, here’s how sports' biggest names celebrated the 2025 ESPY Awards—onstage and off.
For the after-party, AKJOHNSTON's design drew inspiration from organic motion. To evoke the feeling of an arena, the team anchored each end of the ballroom with custom goal-inspired structures framed in deep blue velvet drape and sleek metallic finishes. Flanking each stage were 12-foot neon radial light sculptures, designed and fabricated in-house, that added height and color and served as stylized 'goal posts.'
Brands & Event Pros
Call for Nominations: 2025 BizBash Fresh Faces
BizBash is highlighting the event industry's next-gen leaders who are already making waves.
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Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Longtime sponsors Coca-Cola and Disney leaned into immersive storytelling, thoughtful design, and community-driven programming at the 31st annual celebration of Black culture in New Orleans.
Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.
Las Vegas
12 New Venues in Las Vegas for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Las Vegas
Peacock Alley at Waldorf Astoria Las Vegas
Sponsored
Leveraging the Dopamine Loop for Your Fall 2025 Trade Show Strategy
Why settle for attention when you can spark obsession?
Trade Show Experiences by Interactive Entertainment Group
Sports
WNBA All-Star Weekend 2025: How Brands Engaged Fans During the League’s Record-Setting Event
AT&T, American Express, and Nike showed up in Indy with immersive experiences, creative activations, and plenty of b-ball action.
AT&T All-Star Access at WNBA Live
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