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General Ideas

November 5, 2014
About Face Theatre's Black & Tan Supper Club
About Face Theatre's Black & Tan Supper Club

About Face Theatre, which champions L.G.B.T. performers, hosted a benefit on October 10 at the Intercontinental Chicago. The event was inspired by the so-called "pansy clubs" of the 1930s, which were a large part of the era's gay culture. To underscore the theme, costumed cigarette girls offered cocktails and pansies to guests as they entered. 

Photo: Timmy Samuel
New York City Wine & Food Festival
New York City Wine & Food Festival

Hungry fans, chefs, and food and beverage brands gathered at the seventh annual New York City Wine & Food Festival, held October 16 to 19. For the kid-friendly Jets & Chefs event, Ronzoni set up a station for younger football fans to create works of pasta art.

Photo: Gustavo Caballero/Getty Images for NYCWFF
GQ & Lacoste Sport Pop-Up
GQ & Lacoste Sport Pop-Up

Held over the weekend of October 24 at 402 West 13th Street in the meatpacking district, Lacoste's pop-up in partnership with GQ celebrated the relaunch of the former's e-commerce site. Upon entering the event, guests were greeted by a sweeping polo display in a retail environment meant to be equal parts gallery experience and online shop.

Photo: Andrew Federman
Boston Lyric Opera's 2014 Opera Gala
Boston Lyric Opera's 2014 Opera Gala

The Boston Lyric Opera opened its 2014-15 season with the Opera Gala on October 10. The black-tie event, which drew some 300 guests, centered on a performance of Verdi's La Traviata, which tells the story of a French courtesan. In keeping with the theme, the Catered Affair prepared a French meal. The first course was a deconstructed salade nicoise with seared ahi tuna and caper vinaigrette.

Photo: Michael Blanchard Photography
Diffa Austin's Urban Picnic
Diffa Austin's Urban Picnic

Diffa hosted Urban Picnic by Design at Trinity Hall in Austin on September 11. For her vignette, interior designer Robin Colton sought to recreate a night under the stars with her table, using a canopy of blue twinkle lights underneath tulle.

Photo: Nadia Chaudhury/BizBash
Life Is Beautiful
Life Is Beautiful

The Life Is Beautiful festival—the centerpiece of the Downtown Project led by Zappos C.E.O. Tony Hsieh—returned to the town’s urban core October 24 to 26 for a lineup of music, food, art, and a TED-style learning programing. There were also innovative activities. A so-called "fit mob," for example, practiced yoga during the festival.

Photo: Powers Imagery
Alexander Wang for H&M Launch
Alexander Wang for H&M Launch

Produced by Prodject, the October 16 Alexander Wang for H&M launch covered about 40,000 square feet of the Armory on Hudson. Celebrities, including Justin Theroux (pictured), arrived at the Armory to a step-and-repeat comprising of a row of on-theme identical punching bags marked with Alexander Wang for H&M branding.

Photo: Dimitrios Kambouris/Getty Images for H&M
Seed Food & Wine Festival
Seed Food & Wine Festival

The inaugural Seed Food & Wine Festival took place October 15 to 19 at venues in Midtown and downtown Miami. The event celebrated the vegan lifestyle, and Lunchology provided "Kale Yeah" and "Drop the Beet" signs for photo ops.

Photo: Jorge Martinez
Weight Watchers's Pop-Up Dinner
Weight Watchers's Pop-Up Dinner

Weight Watchers hosted a pop-up dinner party at Carondelet House in Los Angeles earlier this month. With fare focusing on lighter local options, all cooked by Katsuya chef Jennie Trinh, the event included organic fall produce and foliage down the center of the long, rustic table.

Photo: Tiger Tiger Studio
The Living Vines
The Living Vines

It really is a jungle out there thanks to Living World Entertainment’s the Original Living Vines, which come to life through a set of choreographed moves to create a fascinating leafy tableau for events. The human foliage can also interact with guests and comes in seasonal shades. To book, contact Orlando-based Key Artist Group.

Photo: Courtesy of Living World Entertainment
Held over the weekend of October 24 at 402 West 13th Street in the meatpacking district, Lacoste's pop-up in partnership with GQ celebrated the relaunch of the former's e-commerce site. Produced by Good Sense & Company, the space was inaugurated with an invite-only party for tastemakers before opening to the public.
Held over the weekend of October 24 at 402 West 13th Street in the meatpacking district, Lacoste's pop-up in partnership with GQ celebrated the relaunch of the former's e-commerce site. Produced by Good Sense & Company, the space was inaugurated with an invite-only party for tastemakers before opening to the public.
Photo: Bryan Bedder/Getty Images for GQ
Upon entering the 2,400-square-foot ground floor, guests were greeted by a sweeping polo display in a retail environment meant to be equal parts gallery experience and online point of sale. Directly underneath were vitrines featuring five full looks from the Lacoste City Golf, Mountain Golf, and Sport collections suspended in custom designed and fabricated frames, complete with mirrored bottoms and lit from above and the sides. Guests interested in the garments on display could purchase them directly—or find a nearby boutique—via a series of adjacent iPads.
Upon entering the 2,400-square-foot ground floor, guests were greeted by a sweeping polo display in a retail environment meant to be equal parts gallery experience and online point of sale. Directly underneath were vitrines featuring five full looks from the Lacoste City Golf, Mountain Golf, and Sport collections suspended in custom designed and fabricated frames, complete with mirrored bottoms and lit from above and the sides. Guests interested in the garments on display could purchase them directly—or find a nearby boutique—via a series of adjacent iPads.
Photo: Andrew Federman
Staff clad in Lacoste attire interacted with passersby, who were also able to sample a touch-through window screen that brought the Lacoste website alive right on the street.
Staff clad in Lacoste attire interacted with passersby, who were also able to sample a touch-through window screen that brought the Lacoste website alive right on the street.
Photo: Courtesy of Lacoste
The interactive projection and wave pendulum wall, situated directly across from the bar, mirrored the projection of white Lacoste golf balls on the opposite wall. With the wave pendulum adjacent to the swing clinic, another layer of discovery was provided in the experience.
The interactive projection and wave pendulum wall, situated directly across from the bar, mirrored the projection of white Lacoste golf balls on the opposite wall. With the wave pendulum adjacent to the swing clinic, another layer of discovery was provided in the experience.
Photo: Courtesy of Lacoste
Carrying through the theme of sport and style, a listening wall was installed, powered by the Spring app. Brand representatives were on hand to explain the experience: a playlist looped in each headphone set, and the beats per minute of each playlist were in direct correlation to the level of activity to provide the ideal music for all levels of workout. A treadmill was also installed for guests to receive a full experience.
Carrying through the theme of sport and style, a listening wall was installed, powered by the Spring app. Brand representatives were on hand to explain the experience: a playlist looped in each headphone set, and the beats per minute of each playlist were in direct correlation to the level of activity to provide the ideal music for all levels of workout. A treadmill was also installed for guests to receive a full experience.
Photo: Andrew Federman
The 1,375-square-foot downstairs GQ and Lacoste 'Sport Studio' featured private custom morning sport classes led by expert trainers. From basic yoga to surfing lessons, consumers received a branded V.I.P. fitness experience, complete with a gift bag at the end of the class. At night, the basement was transformed into a back-of-house for a nightly happy hour that included an open bar serving custom cocktails.
The 1,375-square-foot downstairs GQ and Lacoste "Sport Studio" featured private custom morning sport classes led by expert trainers. From basic yoga to surfing lessons, consumers received a branded V.I.P. fitness experience, complete with a gift bag at the end of the class. At night, the basement was transformed into a back-of-house for a nightly happy hour that included an open bar serving custom cocktails.
Photo: Andrew Federman
Billed as a selfie dream, the 'Swing Clinic' featured walls covered with mirrors positioned in a U shape, allowing guests to see their golf swing from every angle. A golf pro was on site to teach the perfect form, and Whosevent Photobooth took GIFs that guests could share in iPads. Printout stills of the GIF were also given as a memento.
Billed as a selfie dream, the "Swing Clinic" featured walls covered with mirrors positioned in a U shape, allowing guests to see their golf swing from every angle. A golf pro was on site to teach the perfect form, and Whosevent Photobooth took GIFs that guests could share in iPads. Printout stills of the GIF were also given as a memento.
Photo: Andrew Federman
Setting up various Instagram-ready moments throughout the space, Good Sense & Company created a backlit layered shirt 'chandelier' that measured 6 by 6 feet and served as a centerpiece for the venue.
Setting up various Instagram-ready moments throughout the space, Good Sense & Company created a backlit layered shirt "chandelier" that measured 6 by 6 feet and served as a centerpiece for the venue.
Photo: Bryan Bedder/Getty Images for GQ
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