7. Offer Rewards for Using Them
Turning tweeting into a competition drives major social media engagement—not to mention huge buzz at the event. During Mercedes-Benz Fashion Week Swim, prompts directed guests to use a tweet-operated Polaroid vending machine at the Ocean Drive Sun Covered Pool Party.
Photo: Tracy Block for BizBash
Patterned Chair Backs
10. Industry pros are no longer ignoring chairs as key opportunities for branding and a piece posted in June showed how a Target launch party used vinyl appliqués on ghost chairs to flaunt patterns from a product collection.
Photo: Paige Jones
