In addition to storefronts, restaurants, and cars, the #DigDeeper hashtag was also written in the sky. Comic-Con attendees who spotted the symbol could participate in a Snapchat contest to win a party with the show's producer.
The South Carolina-based agency BFG teamed up with Cartoon Network to put on an immersive consumer experience centered around the animated TV series Regular Show. The free experience at the New Children's Museum saw some 6,000 attendees and included an arcade with simulated games, a social media vending machine, and a prize center.
In addition to a social media vending machine, Cartoon Network's activation during Comic-Con invited visitors to play a game featuring the show's characters with an oversize screen and old-school controllers. As added branding, inflatable versions of the Regular Show's stars, Mordecai and Rigby, topped the museum.
