Deco

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

One million flowers blanketed the walls of Christian Dior's July show during Paris Fashion Week. The Bureau Betak-event included a room covered with red roses.

A total of 200,000 stems of red and white roses, shipped in from Colombia and Ecuador, decorated the event. A team of 150 staffers worked to prepare the floral decor.

The staircase was flanked by oversize American and British flags made entirely of 150,000 red, white, and blue roses, designed to represent the punk movement's origins in New York and London. One hundred models dressed as punks later lined the steps, kitted out in ripped and torn regalia complete with spiked and dyed wigs by Redken creative consultant Guido. At the top of the staircase, past a series of sculptures underlit with rosy hues, pink-lit cherry-blossom trees, and pink fiberglass planters, was the receiving line, where the co-hosts received guests against a hedge wall of pink roses.

Towering centerpieces made a dramatic impact at the closing gala.