FeoInspiration

July 8, 2015

6. J.C.Penney's Joe Fresh Collection Launch

6. J.C.Penney's Joe Fresh Collection Launch

6. Promoting the introduction of its Joe Fresh Kids collection in stores, J.C. Penney built a live orange grove in the middle of New York's Times Square in August. Open early in the morning, the public stunt included a wall of oranges that served as the backdrop to the bar where staff poured complimentary cups of freshly squeezed orange juice.

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Photo: Nadia Chaudhury/BizBash

Sponsor Lancôme Canada offered makeup applications in a flower-filled dome.

Sponsor Lancôme Canada offered makeup applications in a flower-filled dome.

Photo: George Pimentel Photography

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Meet the 2025 BizBash 40 Under 40

Hyatt Centric Congress Avenue Austin

5 New Venues in Austin for Spring 2025 Meetings and Events

Convene is the largest provider of dedicated meeting and event venues in the U.S. and U.K.

Investing In and Refining the Client Experience

Pinterest Activation

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

Brands & Event Pros

Meet the 2025 BizBash 40 Under 40

BizBash highlights impressive industry leaders who have made an early mark on the meeting and event industry—before even celebrating their 40th birthday.

Bb40u40 2025 Meet The Winners 880x496 Article Header

5 New Venues in Austin for Spring 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Austin, Texas.

Hyatt Centric Congress Avenue Austin

Investing In and Refining the Client Experience

Convene believes that unforgettable meetings and events don’t just happen—they’re designed with intention.

Convene is the largest provider of dedicated meeting and event venues in the U.S. and U.K.

Experiential Marketing, Activations & Sponsorships

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

Coachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.

Pinterest Activation

5 New Venues in Canada for Spring 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Canada.

Fairmont Pacific Rim

See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet

The inaugural event blended old-school golf prestige with modern luxury, capped off with an intimate, acoustic performance by Dave Matthews.

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet

Business Trip: How Psychedelic Retreats Became the Hottest Corporate Group Activity

29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip

This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?

Secrets, Spirits, and Surprises: Inside Monkey 47’s Mysterious Event Tour

Experiential Marketing, Activations & Sponsorships

This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?

Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.

Held at AutoCamp Joshua Tree, the event aimed to turn financial literacy into a key part of the modern self-care routine.

Experiential Marketing, Activations & Sponsorships

29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip

To celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.

29Rooms: The Lunar Lounge kicked off the return of the media company’s signature immersive franchise.

Experiential Marketing, Activations & Sponsorships

19 Truly Unexpected Ways to Display a Product

The most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.

What's New in Meetings and Trade Shows: New Report on Destination Reputation, VidCon Announces Speakers, Choose Chicago's New Leader, and More

BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.

VidCon recently unveiled the first round of personalities and experts slated to take the stage this year. Revisit our 2024 coverage, which includes this 'Out of the Box' activation, designed and built by Freeman.

Everything You Need to Wow, All in One

Meetings that hit big—made simple.

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Business Trip: How Psychedelic Retreats Became the Hottest Corporate Group Activity

Companies and execs are ditching the yoga classes for trippy, more intense off-sites that inspire a new level of career development and team bonding.

The key to these retreats is what is known as integration. This is when the facilitators offer guidance throughout—so there are no “bad trips”—and help attendees apply what they learned during the experience to their work lives.

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