Northern Trust Open and TaylorMade Golf hosted a drive-in movie screening during Oscar week in Los Angeles. But instead of watching from their cars, the crowd of about 400 watched from golf carts.
Photo: Eric Reed/AP Images for TaylorMade
The third annual Puma Open in Miami in 2009 included what was known as the Golf Pong hole. The activity was akin to the drinking game beer pong, and players chipped golf balls into six large red barrels.
Photo: D. Channing Muller for BizBash
An illuminated tunnel was a budget-friendly way to make a highly visual impact at the 25,000-square-foot booth for TaylorMade-Adidas Golf at the P.G.A. Merchandise Show in 2012. The 51-foot green exhibit showed the distance golfers gain when they use brand's RocketBallz equipment.
Photo: Courtesy of TaylorMade-Adidas Golf
In 2007 for the UBS Golf Challenge promotion in New York, stanchions played up the theme. Clubs sitting upon small plots of grass decorated the crowd-control objects.
Photo: Anna Sekula/BizBash
The second annual AT&T National in Washington in 2008 included the Chevron chalet, where a golf ball and a bit of grass decorated the bottom of a floral display.
Photo: Danielle O'Steen for BizBash
At the P.G.A. Show in Florida in 2011, Callaway used dartboard decorations in its putting area, which promoted the brand's new D.A.R.T. putter.
Photo: Brandon Dowling for BizBash
Porsche's Los Angeles Auto Show Party at Vibiana
On November 15, Porsche AG in combination with Porsche Cars North America hosted a media-only party at Vibiana for about 400 guests.
Photo: Axel Koester Photography
Porsche's Los Angeles Auto Show Party at Vibiana
Dinner and cocktails were also on tap at Porsche's party, where dramatic purple and red tones bathed Vibiana.
Photo: Axel Koester Photography
Body at ESPYs Presented by Cadillac
On July 14, ESPN the Magazine hosted the official Body at ESPYs preparty for its seventh annual Body issue in conjunction with the awards. The issue features more than 20 athletes from a variety of sports on six separate covers, and the party’s decor drew heavily on the magazine’s imagery. ESPN's Timi Jordan, Lauren Robinson, Bianca Gomez, Eden Ghebresellassie, and Anne Powers worked on the event with producer Event Eleven.
Photo: Line 8 Photography. All rights reserved.
The Humana Challenge (formerly known as the Bob Hope Classic and to be known as the CareerBuilder challenge for its next iteration) is part of the P.G.A. Tour’s early season West Coast swing each winter in California's Coachella Valley. In January, producer Toast brought new ideas to rework the tournament’s opening and closing parties at the Renaissance. At the opening event, a putting challenge pitted amateurs against pros in a contest to make the most holes in one. Models in custom caddie wardrobes staffed the challenge.
Photo: Courtesy of Toast
Golf balls served as eye-catching lettering at Tide's sports-minded event.
Photo: Rick Diamond/Getty Images
