Interactive Elements

Guests walked through an interactive hallway entrance that previewed the content to come at Refinery29's "Driven, Not Distracted" event, the second in the media company's "Her Brain on Digital" series. Held at Industria Superstudio in New York City's meatpacking district on June 3, the event's theme focused on how technology is mobilizing and strengthening the community of millenial women. Refinery29 partnered with Glymmer to create software that took content from the presentation and added it to the interactive, multisensory video wall lining the entrance. Using Microsoft Kinects, motion tracking allowed guests to trigger custom animations, quotes, and videos from the research study.