In addition to samples of its popular coconut water, Vita Coco's activation also featured popcorn made with the brand's coconut oil.
The centerpiece of the brand’s activation at the festival was the Samsung Lounge, an immersive space located at Pier 92. There, attendees enjoyed snacks and one-on-one chef demos, as well as learned about Samsung's new products. The brand's appliances were also used during the culinary demonstrations at the Grand Tasting.
During the Pier 92 events, the online deals site turned things upside-down with two different photo booth vignettes, a topsy-turvy pizza parlor and a concert venue. The company was promoting its mission to help users discover new eats, events, and more.
A new vendor at this year's festival, the meal delivery service's activation consisted of an Airstream trailer with cooking demos and a “guess the spices” giveaway during the Grand Tasting.
For the Grand Tasting, the pasta brand parked its custom trailer—a renovated shipping container with a high-tech kitchen that debuted at last year's festival—on the Pier. Throughout the two-day event, Barilla chefs prepared recipes to promote the brand's products.
At the Grand Tasting, the wine company offered attendees tastings from its truck, which was decorated to resemble a quaint home on the side of the road.
At the Association of National Advertisers Masters of Marketing Conference, which ended Saturday at the Orlando World Center Marriott, Mashable created an invite-only lounge open from 11:30 p.m. to 2 a.m. Organizers stocked each booth at the party with spirits, mixers, glasses, and ice so guests could create their own cocktails.
Activities at American Express's October event included cornhole games as well as a surprise performance by the band Everclear.
Decor items such as branded life preservers tied in both the nautical and football themes. After the event, guests were offered complimentary shuttle service to CenturyLink Field.
Sports Illustrated and Go RVing produced a 10-city tour of college football towns across the country. The activities included a virtual quarterback simulator, appearances by former college football stars, local chefs cooking tailgate fare, and games. Fans could also pose in a photo booth that inserted them onto a Sports Illustrated cover.
To bring more energy to the trade show floor, organizers of the 2013 National Auto Dealers Association Convention & Expo created four destinations that offered activities such as makeovers, 20-minute dance workouts, health screenings, and chair massages. One section provided pinball machines, arcade games, Nascar simulators, a photo graffiti wall, and golf swing analysis for attendees to play.
Photoboxx is a social media printing station for parties and events. When guests post their photos to Twitter or Instagram using a designated hashtag, the Photoboxx printer automatically prints a hard copy. Hosts can customize the background color of the prints and also add graphics or logos. They can also choose whether to display or hide information such as username, profile image, and comments. After the event, Photoboxx provides a report on hashtag usage, impressions, and reach.
The SloMo Lounge from Air Graffiti Dallas turns four seconds of video into a 30-second slow-motion playback. The system uses a high-speed, high-definition camera to record guests interacting with one another and with quirky props so the playback can reveal funny facial expressions. Guests receive a copy of the video, and they can select stills from it to print on site; all the content is shareable via email, text message, or social media. The activation can be set up in a 10- by 10-foot area and can be done with a plain white, black, or green screen backdrop.
Guests registered under a dome structure in the main tent, which provided an airy space with lounge seating.
