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Branding/Sponsorship Ideas

December 15, 2015
Cocktails
Cocktails

For the Toronto launch party for Cadillac's 2014 ELC electric car, guests could sip a futuristic drink: a cocktail with the car's logo stenciled atop in silver edible dust.

Photo: Kevin Gonsalves
Surfboards
Surfboards

At Victoria’s Secret Pink spring break event in Destin, Florida, in March 2014, the retailer placed its event logo on custom surfboards that guests could sign.

Photo: Don Juan Moore/Getty Images for Victoria's Secret
Pool Inflatables
Pool Inflatables

Having a pool party? Make sure inflatable pool toys reinforce the brand message. At the iHeartRadio Pool Party in June, sponsor Visit Florida had its logo on an inner tube and other inflatables used at Miami Beach's Fontainebleau hotel.

Photo: Courtesy of iHeartRadio
Guitars
Guitars

To kick off the 2013 N.F.L. season, the league hosted a free outdoor concert by Keith Urban and a V.I.P. party in Baltimore. In keeping with the music theme, producers PEDG and Production Glue placed guitars with the Baltimore Ravens logos behind the bars at the Maryland Science Center.

Photo: Tony Brown/imijphoto.com for BizBash
Kegs
Kegs

Comedy Central hosted a Kegs and Eggs brunch at South by Southwest in Austin, Texas, in March. Kegs bearing the event logo and hashtag severed both decor and functional purposes, even serving as the base of a DJ booth.

Photo: Nadia Chaudhury/BizBash
Red Carpet Decor
Red Carpet Decor

Adding humor to the step-and-repeat at the A.S.P.C.A. Humane Awards luncheon in November was a freestanding, hand-drawn fire hydrant with the animal welfare organization's logo on it. The event, held at Cipriani 42nd Street in New York, honors animals as well as people who advocate for them.

Photo: Clint Spaulding/PatrickMcMullan.com
Fruit
Fruit

Hard-surfaced fruit makes for a healthy snack—and an unexpected place for a brand logo. Fun to Eat Fruit creates the logos using safe-to-eat, custom images without bruising or puncturing the skin.

Photo: Rick Bouthiette Photography
Photo Booth Props
Photo Booth Props

Facebook and BuzzFeed hosted the Bow Ties & Burgers event during the White House Correspondents' Association Dinner in Washington in May. Photo booth props included oversize bow ties in Faceook's signature blue hue with the logo as the knot. Pen & Public produced the event.

Photo: William B. Plowman/Invision for BuzzFeed/AP Images
Hats
Hats

At an Oktoberfest-theme event during the New York City Wine & Food Festival in October, beer brand Samuel Adams affixed its logo to traditional Bavarian hats.

Photo: Cindy Ord/Getty Images for NYCWFF
Pumpkins
Pumpkins

The logos for the TV show Modern Family as well as the Union Square partnership were printed on pumpkins at an October event in New York's Union Square dubbed Modern Family Fall for All. Fox 5 hosted the activation to promote its syndication of the hit ABC sitcom.

Photo: Andrew H. Walker
Elevator Doors
Elevator Doors

At an event called Hotel Thrillist, Thrillist took over an entire San Diego hotel for a weekend in September. The rebranding included elevator wrapping with the event's logo.

Photo: Courtesy of Thrillist
Billiard Balls
Billiard Balls

For a summer event called "Best Day of Your Life" in New York, Thrillist used logos on a number of items to encourage the 800 guests to promote the event on social media. Pool balls featured the event logo as well as branding for the Showtime drama Ray Donovan.

Photo: Courtesy of Thrillist
Cars
Cars

Sponsor Acura provided vehicles to transport people between event venues at the New Yorker Festival in October. Festivalgoers and guests alike knew which vehicles to look for: the ones with the festival's logo emblazoned on the side of the car.

Photo: Thos Robinson/Getty Images for The New Yorker
Giant Blocks
Giant Blocks

At the event Fun and Fit as a Family at the 2014 South Beach Wine & Food Festival, kids could stack oversize blocks that had images such as sponsor Goya's logo, a fork, and a cartoon mascot for the brand.

Photo: Elizabeth Renfrow for BizBash
Ping-Pong Balls
Ping-Pong Balls

The nighttime party Best of the Munchies: People's Choice Food Awards at the South Beach Wine & Food Festival had a carnival theme with a ring toss, tic-tac-toe, and other games. Planners put the event logo on ping-pong balls.

Photo: Neilson Barnard/Getty Images for Food Network SoBe Wine & Food Festival
Latest in Home
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An interactive art installation, which showed guests' figures mapped into the constellations using Kinect technology, offered out-of-this-world entertainment at the Canadian Film Centre's annual gala and auction at the Carlu in February 2012.
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7. American Cancer Society Discovery Ball
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hotel
Cocktails
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Logos in events
Guests placed their smartphones inside cardboard viewers to watch the virtual reality video.
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December 2015
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Event Design & Decor
7 Smart Ways to Beat the Heat at Outdoor Events
Atlanta-based event designer Frank Carlisi shares pro tips for keeping guests cool, your food fresh, and the vibe polished when temps rise.
'Choose a location where you can offer respite for guests—whether that’s shade elements, indoor-outdoor flow, or partial coverage,' Carlisi suggests. 'It’s all about asking: How many options do we have, and how many ways can we use the space creatively?”
Experiential Marketing, Activations & Sponsorships
See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation
At the Vans Warped Tour in Washington, D.C., the network offered the show’s superfans a fun secret spy lair.
The activation was disguised as an ordinary porta-potty.
Phoenix / Scottsdale
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Cosm Opens Immersive Event Venues in LA and Dallas
Redefining immersive events through Shared Reality
Cosm transports guests to destinations around the world, wherever 'there' may be! Immerse in Shared Reality alongside your friends and family and experience an entirely new way of watching premium content across live sports, art, and entertainment. If you can't be there, be at Cosm!
Event Design & Decor
Inside Rosé Day LA: How This Luxe Lifestyle Event Became a Must-Attend for Brands
From over-the-top floral displays to a skydiving stunt next to a Formula 1 car, here’s how Rosé Day LA continues to raise the bar for experiential design, sponsor integration, and strategic luxury.
Rosé Day Los Angeles took place on June 14. The event is produced by an experienced hospitality team led by Ben Biscotti of 1iota Productions; nightlife visionaries Sylvain Bitton, JT Torregiani, and David Jarrett; Tony Schubert of Event Eleven; and culinary icon Marc Forgione.
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Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
Strategy
How Over-the-Top Event Invites Can Make a Big Impact
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This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
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Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
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