
As part of a series of events celebrating the 15th anniversary of the Museum of Contemporary Art North Miami in 2011, the museum held its annual fund-raiser with with a surf theme that turned up in such details as a DJ booth designed to look like a lifeguard tower.
Photo: Juerg Schreiter for BizBash

Macy's Star Beach Party brought some warm-weather inspiration to Chicago in March 2011, with pop-up promotions that encouraged guests to pose for photo ops with props like oversize sunglasses and leis against sunny backdrops.
Photo: Courtesy of Macy's