Experiential marketing agency MKG launched a humorous activation in New York on December 18, which involved a branded truck that gave perfectly shaped clean snowballs to passersby. MKG employees dressed in winter jackets and hats handed out the snowballs, which served as a clean alternative to the city's usual dirty snow. MKG's Dani Skollar said the point was to present the balls as a product, inspired by the idea of a pet rock or goldfish that you would win at a carnival.
On November 6, the Multiple Sclerosis Foundation Mad Hatter Fashion Show and Luncheon showcased Fall 2015 designer collections from Bloomingdale’s at the Hyatt Regency Pier Sixty-Six in Fort Lauderdale. The event also featured a whimsical cake shaped like the Mad Hatter's signature accessory.
In November, the Deering Estate Foundation hosted its 14th annual gala at Deering Estate in South Florida's Palmetto Bay. To highlight the wine-centric theme, tables were dressed up with miniature grape arbors.
United Way of Greater Los Angeles hosted its ninth annual HomeWalk event on November 21. Throughout the course, interactive stations produced by Events by Fabulous engaged participants. One photo station featured a bedroom painted on a brick wall, meant to convey the seriousness of the problem for homeless families.
Groupon hosted a "007"-theme holiday party December 11 at the Aragon Ballroom in Chicago. Event Creative decked the venue with 007-inspired decor. One of the evening's interactive activities, or "missions," was to snap a photo in front of a step-and-repeat featuring a spy plane.
A long custom bar from Event Creative was stationed on the first floor. The illuminated bar had the image of a safe embossed with Groupon's "G" logo.
Luxury Italian fashion house Salvatore Ferragamo ended its 100-days-long centennial celebration on December 8 with a Hollywood set that was built inside New York's Industria Superstudio. Produced by Bureau Betak, the event paid homage to Ferragamo's Hollywood heritage with various installations modeled after a film set. More than 200 customized products featured the Ferragamo logo, including scripts, film reels, hat boxes, and beach towels.
A customized DJ booth was inspired by the iconic Ferragamo rainbow wedge sandal that resides in the brand's museum in Florence, Italy.
Star Wars: The Force Awakens had its world premiere on December 14 in three theaters on Hollywood Boulevard: Dolby Theatre, El Capitan, and TCL Chinese Theatre. The premiere party, which took place in a tent that spanned a quarter-mile, featured an eye-catching display of lightsabers.
For a wedding at Union Station in Los Angeles, Sterling Engagements displayed escort cards printed to look like train tickets inside vintage suitcases.
