For the Toronto International Film Festival’s opening-night party in 2012, producer Barbara Hershenhorn of Party Barbara Company surrounded the DJ booth in the main room with 18 TV screens looping a futuristic video.
At the preview of the Jason Wu for Target collection in 2012, DJ Harley Viera-Newton’s raised booth was surrounded by rose-filled window boxes to resemble a French balcony, part of the Parisian-street-scene set created by ExtraExtra in New York.
Co-working space WeWork brought its series of warehouse parties to Miami for an event at Thompson Miami Beach, during Art Basel on December 3. Hosted with artists FriendsWithYou, the gathering had a “house party” theme. DJ DZA played a set of late 1990s, hip-hop, and old-school music at a pop-art Barbra Streisand DJ booth. The Workshop produced the event.
Luxury Italian fashion house Salvatore Ferragamo ended its 100-days-long centennial celebration on December 8 with a Hollywood set that was built inside New York's Industria Superstudio. Produced by Bureau Betak, the event paid homage to Ferragamo's Hollywood heritage with various installations modeled after a film set. A custom DJ booth was inspired by the iconic Ferragamo rainbow wedge sandal that resides in the brand's museum in Florence, Italy.
On New Year's Eve, Chicago-based artist collective and production company Canvas hosted a bash called "Voyager." Held at Moonlight Studios, the event was meant to evoke an otherworldly space, and the DJ booth was constructed out of glowing green materials that resembled moon rocks.
The splashy, upscale launch party for Plum Miami, a Miami-based luxury lifestyle magazine, took place in 2011 at Raleigh. The DJ booth was set on top of the pool's diving board, with water cascading down from it.
