The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.
Photo: Nadia Chaudhury/BizBash
Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.
Photo: Alesandra Dubin/BizBash
One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.
Photo: Line 8 Photography. All rights reserved.
In March, Spec Entertainment designed and produced QVC's Academy Awards-related event at the Four Seasons. Guests paused for photos in front of a leafy hedge studded with the shopping channel's Q logo.
Photo: Courtesy of SPEC Entertainment
Before Chanel's runway show during Paris Fashion Week in March, V.I.P.s posed in front of a large sketch of a polar bear. Drawn by designer Karl Lagerfeld, the bear illustrated the show's message about global warming and appeared in the invitations and press kits.
Photo: Courtesy of Chanel
