The goal of ArchitectsAlliance setting was to demonstrate that design can "express a profound sense of connection." With white curtains surrounding a white table and bench, the installation held at its center a clear bowl filled with statements written on neon paper.
Photo: Ryan Emberley
Design Agency built a whimsical setting filled with neon lights and mirrors. The goal of the installation, according to a company rep, was to let diners "experience many other angles of each other."
Photo: Ryan Emberley
Barclaycard Gift Grab
Another riff on the claw game idea came from Barclaycard, which offered passersby in New York’s Union Square a chance to play the classic arcade game in a tricked-out truck. Gift cards of various values were wrapped in presents that people tried to grab with the claw. The December 5 event also had a give-back component: Each card contained a secret dollar amount that Barclaycard will put toward buying toys for the charity Toys for Tots. BMF Media produced the activation.
Photo: Sara Jaye Weiss
Swag branded in Casper’s signature blue-and-white color palette included cocktail napkins with a custom Snooze Bar logo, which artists used to sketch out guests’ dreams.
Photo: Courtesy of Preacher
At the N.C.A.A. Final Four Fan Fest, AT&T invited guests to attempt a free throw while surrounded by sights and sounds that simulated the atmosphere of a game.
Photo: Jennifer Pottheiser/ Team Epic
![Svedka has hosted events with giant lawn games. 'Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky,' said the brand's PR rep Meryl Van Meter.](https://img.bizbash.com/files/base/bizbash/bzb/image/2015/07/svedka_courtesy_of_svedka_copy1.png?auto=format%2Ccompress&q=70&w=400)
Svedka has hosted events with giant lawn games. "Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky," said the brand's PR rep Meryl Van Meter.
Photo: Michael Simon
