
Guests entered the benefit by walking through an oversize keyhole, a visualization of the evening's theme of "Unlock the Future." Freestanding keyholes in the same size continued at intervals along the entryway.
Photo: Taylor McIntyre/BizBash

The keyholes gave way to a series of unlocked doors that continued throughout the cocktail space.
Photo: Taylor McIntyre/BizBash

They ended at a screen that displayed the foundation's logo as well as a digital representation of the doors that made them appear to go on forever.
Photo: Taylor McIntyre/BizBash

The benefit's decor always celebrates New York City. Fabricated elements this year included 3-D silhouettes of iconic buildings such as the One World Trade Center and the Empire State Building.
Photo: Taylor McIntyre/BizBash

A drum corps and horn players from the Brooklyn United Marching Band played during the transition from cocktails to dinner.
Photo: Taylor McIntyre/BizBash

The bars were designed to look like New York City skyscrapers. Each served a specialty cocktail and was named for a restaurant by Major Food Group.
Photo: Taylor McIntyre/BizBash

The bars were embedded with screens that contained messaging about the foundation's work.
Photo: Taylor McIntyre/BizBash

Television journalist and Robin Hood board member Katie Couric hosted the event. Also addressing the crowd were New York Governor Andrew Cuomo and comedian Jim Gaffigan.
Photo: Sean Carroll

A ring of large screens lined the perimeter of the room. As guests entered the dining room, numbers on the screens and color-coded tableclothes helped them find their tables.
Photo: Taylor McIntyre/BizBash

The centerpieces resembled building blocks for children, underscoring this year's focus on early childhood development. After the benefit, the blocks were removed from the base and donated to a Robin Hood-funded program.
Photo: Taylor McIntyre/BizBash

The room layout had a different look this year, with an in-the-round setup instead of a stage at the front. A Jumbotron-style, four-sided overhead screen offered close-ups of the action in the middle of the room.
Photo: Taylor McIntyre/BizBash

One of the benefit's traditions is an unannounced musical set. This year, the Zac Brown Band performed.
Photo: Sean Carroll

R&B star Usher was the headlining entertainment at the benefit.
Photo: Sean Carroll

Taking place simultaneously were two separate concerts for younger patrons of the foundation. They included Joey Bada$$ (pictured) and DJ Mark Ronson, who performed at Terminal 5, and Citizen Cope at Irving Plaza. Good Sense & Company handled production for the concerts.
Photo: Andrew Federman

Another effort to raise awareness for the foundation involved lighting the Empire State Building (pictured), Madison Square Garden, and the Bloomberg Tower in the foundation's signature green hue.
Photo: Chris Cannucciari

Another new effort saw Robin Hood’s message spread to the Bronx, where the Robin Hood-supported KIPP Academy String and Rhythm Orchestra performed before the New York Yankees game at Yankee Stadium. Two graduating seniors from KIPP NYC College Prep High School threw out the ceremonial first pitch. Also that night, some 30,000 Yankees fans received a Robin Hood-green Yankees cap and 10,000 people served by Robin Hood-funded organizations received free tickets to the game.
Photo: DavidLaSpina.com

A hallway leading guests into the gala featured backlit panels with the foundation's tagline and New York City skyline images.
Photo: Nadia Chaudhury/BizBash

The scenic construction included replicas of actual Times Square buildings, with 3-D projections mapped onto them that included a scrolling news ticker on the façade of the ABC Building. The overall black, white, and silver color scheme allowed the messaging in pops of color to stand out.
Photo: Rob Bennett

This year's benefit had a Times Square theme, and the reception space included 3-D replicas of skyscrapers and other instantly recognizable landmarks.
Photo: Nadia Chaudhury/BizBash

The reception space featured a replica of the iconic TKTS booth in Times Square.
Photo: Nadia Chaudhury/BizBash

In the dining room, David Stark Design hung 1,750 Edison lightbulbs from the ceiling. They formed numerals that helped guests find their seats among the sea of 417 tables.
Photo: Rob Bennett

Instead of centerpieces, David Stark Design created lazy Susans rimmed in white LED lights that made sharing the antipasto easier.
Photo: Nadia Chaudhury/BizBash

Befitting the Times Square theme, the aisles between dinner tables were designed like New York city streets, with glittery "asphalt" and road markings.
Photo: Nadia Chaudhury/BizBash

The bicycle lane marking leading to the dining room featured a Robin Hood character on a bike.
Photo: Nadia Chaudhury/BizBash

The DJ booth was designed to resemble the military recruitment office in Times Square. A sign gave guests pointers on how to promote the event on social media, including holding up provided signs with messages such as "I am fighting poverty like a New Yorker."
Photo: Nadia Chaudhury/BizBash

Longtime donors received medallions at the guest check-in that denoted the length of their support. There were different colored medallions for five, 10, and 20 years.
Photo: Nadia Chaudhury/BizBash