To analyze voice patterns, organizers used a custom app that was built on stack code which utilized two Oracle products: Java and MySQL. The end product was a branded leather bracelet with a laser-cut design.
Photo: Karl Chen
Guests could take the bracelets home. "It was amazing to see people compare their bracelets to others, before telling their story they had chosen to be forever imprinted at that moment," said Khaleed Juma of Mosaic.
Photo: Karl Chen
Some guests left their bracelets behind to display them in the "Future Meets Fashion" gallery.
Photo: Karl Chen
The company creates custom emoji keyboards for brands.
Photo: Courtesy of Swyft
Guests at the ASOS Penthouse in Miami received free swimsuits from a tweet-activated vending machine.
Photo: Courtesy of the DFM
Photo: Anneke Hymmen
Photo: Mark Montgomery
Photo: Courtesy of Pufferfish
Each room inside the gallery evoked the "Pleasure Principle" theme as an art-filled space that offered a different party atmosphere.
Photo: Mauricio Calero/Candice&Alison Events Group
Three ballerinas representing the brand interacted with people in Grand Central Station and other locations around New York. The dancers handed out coupons for consumers to get an Elit cocktail at local bars and also distributed invitations to stop by the penthouse at the Marmara Park Avenue for a martini.
Photo: Wes Tarca/Courtesy of Elit Vodka
Lowline Underground Garden Party
At an "irrigation bar," guests could serve themselves cocktails from spigots attached to a chain link fence. Aromatic garnishes included purple sage, mint, and basil.
Photo: Limor Garfinkle
The GIF photo booth from the Bosco, located off the garden area, was adorned with playful Sonia Rykiel illustrations.
Photo: Taylor McIntyre/BizBash
'The Pitchfork Review'
The Pitchfork Review placed a colorful bus—which is on the cover of its latest issue—on festival grounds. Guests were encouraged to "Gram the Bus" (i.e. snap Instagram photos of it) for a chance to win V.I.P. passes to next year's fest or a subscription to the music magazine.
Photo: Barry Brecheisen for BizBash
The opening night event, which was held July 14, featured specialty Pepsi cocktails, small bites, and PepsiMoji cans.
Photo: Taylor McIntyre/BizBash
Photo: Courtesy of Wildly Different
