Event Ideas

The tour, which features a custom-built house atop a red truck branded with Bacardi's bat logo, kicked off on October 31 in Philadelphia.

The interior of the house includes a room designed to resemble an outrageous, festive house party, as part of the brand's campaign to connect with millennials.

The event hashtag, #BacardiHouseParty, is incorporated in the decor in various ways, including an imitation of red lipstick on a mirror.

A graffiti wall outside the Philadelphia activation encouraged guests to get creative with markers. Guests signed their names, drew designs and pictures, and wrote words and sayings related to the house party and rum brand.

Aside from cocktails, the event also has various games and activities for attendees including glow-in-the-dark jump rope.

Bacardi brought the house to Atlanta on November 20.

Photo ops in Atlanta included a bathtub replica with a tiled wall that displayed the event hashtag.

Guests can order mixed drinks at various spots in the house, including a bar that resembles a typical kitchen counter.

Inspired by the red cup house party staple, drinks are served out of red cups with the brand's logo.

The house's five different areas include a luxury living room, which features a wall of framed bats.

Illustrator Jana Kisman sits with guests at a table and quickly sketches flattering caricatures.