The Power Plant Contemporary Art Gallery held the 18th edition of the Power Ball, its major annual fund-raiser, on June 2. The theme of the event was “Pleasure Principle," advertised with a poster designed by Monnet Design.
Photo: Mauricio Calero/Candice&Alison Events Group
Organizers grew the outdoor footprint of the Power Ball, which saw an increase in food and drink stations from the Toronto Distillery Company, Parts & Labour, and Patron.
Photo: Mauricio Calero/Candice&Alison Events Group
One of the evening's most notable spaces was an illuminated bubble tent in the outdoor area. Created by technical sponsor Westbury National, the area projected guests' lips and changed colors throughout the evening.
Photo: Mauricio Calero/Candice&Alison Events Group
Partygoers found pleasure in an installation provided by architects Coryn Kempster and Julia Jamrozik called "Inflatable Culture." Composed entirely of beach paraphernalia, the piece brought attendees back to their childhood and encouraged them to grab a floatation toy of their choice to take around the event with them.
Photo: Mauricio Calero/Candice&Alison Events Group
To incorporate presenting sponsor Max Mara beyond the typical step-and-repeat, the gallery featured visual installations from the brand's latest collection.
Photo: Mauricio Calero/Candice&Alison Events Group
One sponsor installation was a lipstick bar from Bite Beauty, where attendees could try on their perfect shade and snap it in the selfie mirror.
Photo: Mauricio Calero/Candice&Alison Events Group
Each room inside the gallery evoked the "Pleasure Principle" theme as an art-filled space that offered a different party atmosphere.
Photo: Mauricio Calero/Candice&Alison Events Group
Parts & Labour roasted an entire suckling pig in front of guests, and served various pork dishes throughout the evening.
Photo: Mauricio Calero/Candice&Alison Events Group
