Booth1

Cobra Puma Golf added a two-story structure to its booth this year. The enclosed ground floor served as meeting space, while the top floor included a DJ spinning tunes and the entrance to a large slide into a ball pit.

T2theS created the stage to resemble a turn-of-the-century boxing ring, using a plywood floor, wood pillars, and thick, natural-fiber rope.

A 33-foot Airstream motor home served a dual purpose at the booth by sunglass-maker Costa: It provided meeting space for up to 15 people and also was a key piece of decor for the retro, beach-like atmosphere the company was trying to create.