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idea book

July 20, 2016
The setting from architecture and interior design firm Bortolotto let guests feel as if they were dining in a construction site overlooking the city's skyline.
The setting from architecture and interior design firm Bortolotto let guests feel as if they were dining in a construction site overlooking the city's skyline.
Photo: Ryan Emberley
Designer Joel Loblaw brought elements of the outdoors inside. Inspired by childhood memories of camping or visiting a rustic cabin, the installation contained firewood, enamelware camping plates, and peat moss.
Designer Joel Loblaw brought elements of the outdoors inside. Inspired by childhood memories of camping or visiting a rustic cabin, the installation contained firewood, enamelware camping plates, and peat moss.
Photo: Ryan Emberley
Design Agency built a whimsical setting filled with neon lights and mirrors. The goal of the installation, according to a company rep, was to let diners 'experience many other angles of each other.'
Design Agency built a whimsical setting filled with neon lights and mirrors. The goal of the installation, according to a company rep, was to let diners "experience many other angles of each other."
Photo: Ryan Emberley
Tiramisu made with mascarpone mousse, chocolate cake, espresso cake puree, and coffee crumbs, presented in the abstract style of Jackson Pollock, by Pinch Food Design in New York
Tiramisu made with mascarpone mousse, chocolate cake, espresso cake puree, and coffee crumbs, presented in the abstract style of Jackson Pollock, by Pinch Food Design in New York
Photo: Courtesy of Pinch Food Design
Turn guests’ mobile phones into wallets with the Econo Silicon Mobile Device Pocket ($1.45 each for 1,200) from Persnickety Promotions. The colorful silicone pocket attaches with removable adhesive stickers and can hold credit cards, hotel room cards, drivers' licenses, coins, and other small items.
Turn guests’ mobile phones into wallets with the Econo Silicon Mobile Device Pocket ($1.45 each for 1,200) from Persnickety Promotions. The colorful silicone pocket attaches with removable adhesive stickers and can hold credit cards, hotel room cards, drivers' licenses, coins, and other small items.
Photo: Courtesy of Persnickety Promotions
Glo Cone's cotton candy sticks
Glo Cone's cotton candy sticks

Cotton candy is a summertime staple for people of all ages. A new twist on the classic treat is cotton candy illuminated by a colorful LED stick. Glo Cone’s flashy catering option costs $500 for a case of 400 glowing cones; the candy is not included. The company can provide their product nationally for events such as festivals, birthday parties, corporate gatherings, and more.

Photo: Michele Kyle Photography for BizBash
When hiring multiple food trucks, lining the perimeter of a venue with food trucks is an effective way to space them out.
When hiring multiple food trucks, lining the perimeter of a venue with food trucks is an effective way to space them out.
Photo: Courtesy of Ritz-Carlton Orlando
2. Toronto Food and Drink Market
2. Toronto Food and Drink Market

#2 Food, Wine & Hospitality Industry Event
The event, once known as the Good Food & Drink Festival, turns 25 next year and returns to the Enercare Centre at Exhibition Place. Highlights from 2016 include the Canadian Cheese Counter, sponsored by Dairy Farmers of Canada, and Food Truck Alley. Next: April 2017

Photo: Reg Vertoli
Dubbed 'House,' a Christopher Knowles installation comprised four birdhouses placed throughout the woods. Each had a peephole wherein one could find paintings by the artist.
Dubbed "House," a Christopher Knowles installation comprised four birdhouses placed throughout the woods. Each had a peephole wherein one could find paintings by the artist.
Photo: Gustavo Ponce for BizBash
Chicago “L” Train
Chicago “L” Train

Guests can hop aboard and take a joy ride on one of Chicago's “L” trains, which are available to charter through the Chicago Transit Authority. They can be rented any time, except weekday rush hours, with pricing starting around $2,000 depending on the size and length of the event. Food, non-alcoholic beverages, decorations, battery-operated sound systems, and live music is permitted. Each car holds about 35 people.

Photo: Courtesy of Chicago Transit Authority
For the New York premiere of Columbia Picture's Bad Teacher in 2011, a 130-foot step-and-repeat area got 3-D touches in the form of classroom-style elements, including school chairs, desks, and red apples.
For the New York premiere of Columbia Picture's Bad Teacher in 2011, a 130-foot step-and-repeat area got 3-D touches in the form of classroom-style elements, including school chairs, desks, and red apples.
Photo: Line 8 Photography. All rights reserved.
At Christie's “Green Auction: Bid to Save the Earth” in New York in 2012, the arrivals area was dominated by a wall of live plants. Many of the flowers used—including phalaenopsis, clovers, cabbage, ferns, and ivy—were replanted following the event.
At Christie's “Green Auction: Bid to Save the Earth” in New York in 2012, the arrivals area was dominated by a wall of live plants. Many of the flowers used—including phalaenopsis, clovers, cabbage, ferns, and ivy—were replanted following the event.
Photo: Carolyn Curtis/BizBash
One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.
One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.
Photo: Line 8 Photography. All rights reserved.
The bar's leaf-covered backdrop offered a hint of the evening’s nature theme.
The bar's leaf-covered backdrop offered a hint of the evening’s nature theme.
Photo: Taylor McIntyre/BizBash
A garden with potted radishes and heirloom carrots roasted in a caraway glaze were planted in edible soil made from cereals found in Stella Artois.
A garden with potted radishes and heirloom carrots roasted in a caraway glaze were planted in edible soil made from cereals found in Stella Artois.
Photo: Taylor McIntyre/BizBash
Performers were cast as assistants in the brewmaster’s lab, serving up inventive bites.
Performers were cast as assistants in the brewmaster’s lab, serving up inventive bites.
Photo: Taylor McIntyre/BizBash
“At Stella Artois we believe a little substance and spark can elevate any hosting occasion from ordinary to extraordinary,” said Harry Lewis, vice president of the brew brand. “We’re excited to show our guests how we host one to remember and, in turn, inspire them to be better hosts in their own homes.” The dinner series was held from August 17 to 22 at Skylight Clarkson Square in New York; it will conclude in Buenos Aires in September.
“At Stella Artois we believe a little substance and spark can elevate any hosting occasion from ordinary to extraordinary,” said Harry Lewis, vice president of the brew brand. “We’re excited to show our guests how we host one to remember and, in turn, inspire them to be better hosts in their own homes.” The dinner series was held from August 17 to 22 at Skylight Clarkson Square in New York; it will conclude in Buenos Aires in September.
Photo: Taylor McIntyre/BizBash
Guests dined at picnic tables in a greenhouse-type setting.
Guests dined at picnic tables in a greenhouse-type setting.
Photo: Taylor McIntyre/BizBash
Guests dipped bread into melting beef tallow candles that were infused with caraway spice.
Guests dipped bread into melting beef tallow candles that were infused with caraway spice.
Photo: Taylor McIntyre/BizBash
The main entree included Asian pork belly and spiced pork loin served with sticky rice, Chinese broccoli, and roasted pineapple.
The main entree included Asian pork belly and spiced pork loin served with sticky rice, Chinese broccoli, and roasted pineapple.
Photo: Taylor McIntyre/BizBash
Honey jelly with goat cheese curds, red berry compote, vanilla beer foam, and malted barley granola was served for dessert and glowed under ultraviolet light.
Honey jelly with goat cheese curds, red berry compote, vanilla beer foam, and malted barley granola was served for dessert and glowed under ultraviolet light.
Photo: Taylor McIntyre/BizBash
45 Degrees, Cirque du Soleil’s events and special projects company, performed throughout the evening.
45 Degrees, Cirque du Soleil’s events and special projects company, performed throughout the evening.
Photo: Taylor McIntyre/BizBash
The beer company collaborated with the Roots to create an original song guests could “taste.” The band produced two versions of the song called “Bittersweet” to complement the various flavors in Stella Artois; a high-pitched version that triggers the lager’s sweet, fruity notes and a low-pitched version that enhances the bitter notes.
The beer company collaborated with the Roots to create an original song guests could “taste.” The band produced two versions of the song called “Bittersweet” to complement the various flavors in Stella Artois; a high-pitched version that triggers the lager’s sweet, fruity notes and a low-pitched version that enhances the bitter notes.
Photo: Taylor McIntyre/BizBash
EventGeek
EventGeek

EventGeek is a new system to plan events and to track their success at driving sales, site traffic, social mentions, and more. Planners can use EventGeek to track everything related to event marketing in one place: budgets, expenses, itineraries, venues, guests, and sales. It’s integrated with other tools, such as Salesforce, Twitter, and Google Analytics, to make it easier for hosts to understand outcomes. The system also has a schedule feature that allows planners to put together a minute-by-minute agenda that can be printed, shared with a link, or sent to someone else’s calendar.

Photo: Courtesy of EventGeek
Capitalizing on the outdoor scenery in the orchard, organizers provided an open frame as a photo prop to encourage guests to snap pics and share on social.
Capitalizing on the outdoor scenery in the orchard, organizers provided an open frame as a photo prop to encourage guests to snap pics and share on social.
Photo: Casey Rodgers
Moet & Chandon’s Ice Imperial Rosé Launch Party
Moet & Chandon’s Ice Imperial Rosé Launch Party

On July 22, Revolve helped launch Moet & Chandon’s new Ice Imperial Rosé at the Watermill home. Hosted by style star Olivia Palermo, guests enjoyed the rosé while wandering through the Moet Secret Rosé Garden. Decor included a greenery-fronted DJ booth with social media handles and hashtags spelled out in Scrabble-style tiles.

Photo: Joe Schildhorn/BFA.com
Mongrel House
Mongrel House

Mongrel Media transformed the historical Campbell House Museum from September 8 to 14 for its inaugural Mongrel House event series. Event sponsor Holt's Renfrew set up a claw machine where attendees could win gift certificates of up to $500 to the retailer.

Photo: Tara Noelle
Traditional mini holiday lightbulbs add a simple, festive decor touch.
Traditional mini holiday lightbulbs add a simple, festive decor touch.
Photo: Courtesy of Eli Turner Studios
CityCenterDC Ice Sculpting
CityCenterDC Ice Sculpting

Luxury shopping neighborhood CityCenterDC hosted a fashion- and holiday-theme ice gallery event on December 10. Produced by BrandLinkDC, the event featured more than 20 sculptures designed by Ice Lab, including an ice dress modeled after Dior.

Photo: Joy Asico/Asico Photo
S'mores
S'mores

S’mores got their start as sticky, gooey, handheld campfire treats, but events have reinvented them in many ways friendlier to guests, such as this example of a lollipop version at the Engage!14 Wedding Summit dessert party.

Photo: Tammy Swales/Engage!
A Woodsy Style
A Woodsy Style

The New York Botanical Garden's annual Orchid Dinner took place at the Mandarin Oriental at Columbus Circle on February 10. In keeping with tradition, the evening featured large-scale orchid installations on its tabletops. One such arrangement, designed by Bowman Dahl Floral & Event Design, combined deep pink orchids with moss, twigs, and small white accent flowers. 

Photo: Owen Kolasinski/BFAnyc.com
Trampoline dancers entertained guests at the 'get fit' station.
Trampoline dancers entertained guests at the "get fit" station.
Photo: Michael Simon
When guests can grab individual portions, they don't leave a mess on a buffet. Wolfgang Puck Catering creates action stations offering dishes on small plates and mini verrines arranged on trays and risers, which is both convenient for guests and also remains tidy.
When guests can grab individual portions, they don't leave a mess on a buffet. Wolfgang Puck Catering creates action stations offering dishes on small plates and mini verrines arranged on trays and risers, which is both convenient for guests and also remains tidy.
Photo: Courtesy of Wolfgang Puck Catering
A pair of wings from artist Colette Miller of the Global Angel Wings project was the eye-catching emphasis of the table known as “Dancing Angels Along the Mediterranean,” designed by Sterling Engagements and Shawna Yamamoto Event Design.
A pair of wings from artist Colette Miller of the Global Angel Wings project was the eye-catching emphasis of the table known as “Dancing Angels Along the Mediterranean,” designed by Sterling Engagements and Shawna Yamamoto Event Design.
Photo: Krista Mason Photography
SyFy's 'The Magicians' "Hall of Magic"
SyFy's 'The Magicians' 'Hall of Magic'

To coincide with the second-season premiere of its fantasy series The Magicians on Wednesday, SyFy has hosted an immersive fan experience at the William Vale in Brooklyn. Produced by Mash Studio, the event featured numerous interactive rooms inspired by the show. One of the first rooms in the hall that guests could enter is inspired by a magical library, created with three walls of books that had pages shake when guests walk by. The room also included suspended books designed to appear as if they were floating.

Photo: Taylor McIntyre/BizBash
A fortune-teller from sponsor American Express sat at each place setting. They were meant as conversation-starters, with questions like 'If you could give your 21-year-old self a heads up about something, what would it be?'
A fortune-teller from sponsor American Express sat at each place setting. They were meant as conversation-starters, with questions like "If you could give your 21-year-old self a heads up about something, what would it be?"
Photo: Stefanie Keenan/Getty Images for Girlboss
Chicago Candy Shop Display
Chicago Candy Shop Display

For a locally inspired meeting break idea, Le Méridien Chicago Oakbrook Center has a Sweet Home Chicago menu that offers a variety of self-serve candy that originated in the city, including Lemonheads, Milk Duds, Red Hots, Tootsie Rolls, and Dots. Named after the blues song by Robert Johnson, the candy-shop-inspired display—which also offers pretzel bites and lemonade and iced tea—comes with a chalkboard sign that displays information about the Chicago-founded National Confections Association.

Photo: Meg Baggott
The custom installation combined glittering disco balls with glow-in-the-dark toys.
The custom installation combined glittering disco balls with glow-in-the-dark toys.
Photo: Tina Smothers
A fortune teller offered sartorial advice such as how guests could upgrade their outfits at sponsor Neiman Marcus.
A fortune teller offered sartorial advice such as how guests could upgrade their outfits at sponsor Neiman Marcus.
Photo: Roderick Peña
Guests could serve themselves desserts like cupcakes from Salvatore Lobuglio of Little Cupcake Bakeshop, displayed in LG InstaView refrigerators.
Guests could serve themselves desserts like cupcakes from Salvatore Lobuglio of Little Cupcake Bakeshop, displayed in LG InstaView refrigerators.
Photo: Galdones Photography/Food & Wine
Keeping sponsors happy is more than just displaying logos; partners expect organic brand integration at events.
Keeping sponsors happy is more than just displaying logos; partners expect organic brand integration at events.
Photo: John Shearer/Invision for Full Picture/AP Images
Interactive elements have been added to the new Taste of Home Live event series, including the opportunity for some audience members to join the chefs on stage during the 90-minute show.
Interactive elements have been added to the new Taste of Home Live event series, including the opportunity for some audience members to join the chefs on stage during the 90-minute show.
Photo: Jim Wieland
PopSugar Cabana Club at Coachella
PopSugar Cabana Club at Coachella

For a colorful, floral photo setup idea, PopSugar's Coachella hub at the Colony Palms hotel in Palm Springs featured a flower-covered swing in front of sponsor Ulta's logo. Agenc produced the event.

Photo: Alesandra Dubin/BizBash
Taste of Home Live
Taste of Home Live

The Taste of Home Live event series, a new national live cooking tour, kicked off April 18 at the Hyatt Regency Milwaukee. Produced in partnership with WME-IMG's Fusion Marketing, the events offer interactive stations for guests including a photo booth with kitchen tools as props.

Photo: Jim Wieland
Oversize red inflatable lips decked a surrealist wall, above a rainbow of color-blocked candy.
Oversize red inflatable lips decked a surrealist wall, above a rainbow of color-blocked candy.
Photo: Billy Farrell/BFA.com
At a Lululemon event at the Montauk Beach House, hair-braiding stations and flower-crown-making booths fit the relaxed feel of the yoga brand’s party.
At a Lululemon event at the Montauk Beach House, hair-braiding stations and flower-crown-making booths fit the relaxed feel of the yoga brand’s party.
Photo: Courtesy of Montauk Beach House
Ole Henriksen Glow Tour
Ole Henriksen Glow Tour

Scandinavian skincare brand Ole Henriksen launched its pop-up tour on April 29 at the Wanderlust Festival in Santa Monica. The interactive pop-ups, designed by Grow Marketing, will travel to other Wanderlust events throughout the summer, offering attendees onsite skin consultations, product trails, and branded Boomerang photo booths with on-theme props.

Photo: Lexus Gallegos
Time Inc. NewFront
Time Inc. NewFront

At this year’s Time Inc. NewFront presentation, which was held on May 4 at the Hammerstein Ballroom, Ray Bloch Productions created a doughnut wall featuring treats with vibrant glazes that represented the brand’s new logo colors. Great Performances supplied the doughnuts.

Photo: Great Performances
For dessert, each guest was served a miniature 'blank canvas' birthday cake sided with toppings in test tubes and beakers.
For dessert, each guest was served a miniature "blank canvas" birthday cake sided with toppings in test tubes and beakers.
Photo: Mysi Anne Grubbe for Jeremy Lawson Photography
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At the South Beach Wine & Food Festival earlier this year, the Sweet 15 Dessert reception included a take on birthday cake and ice cream from Jean Georges Vongerichten's Matador and Market restaurants at the Miami Beach Edition hotel. Crème fraîche cake, vanilla bean crémeux, confetti nitro ice cream, raspberry gel, a white chocolate candle, and 23-carat edible gold flake comprised the dish.
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