Stars in red and blue flanked the brand's logo and event name, done in the style of marquee lettering.
For an event as massive as the Democratic National Convention, general contractor Hargrove installed 500,000 square feet of graphics.
Hargrove served as general contractor for the convention, which included what it billed as the widest tent in the world: the media tent, at approximately 200 feet wide. In all, there were more than 300,000 square feet of tenting, more than 42 miles of cabling, and 12 megawatts of power—enough to power 2,000 homes.
Facebook was also at the Republican National Convention, where it staged a mini replica of the Oval Office for its Instagram brand.
Elephant-shaped pillows popped against a white sofa. The social media brand hosted a brunch and panel during the convention. The events were produced by A2E.
Open shelving displayed branded products like logo fans—all done in a red, white, and blue palette.
