The sixth annual Content Marketing World took place September 6 to 9 at the Huntington Convention Center of Cleveland. Foregoing a traditional panel format, organizers created a replica of the set from the game show Hollywood Squares to house two sessions: one featuring nine of the conference’s keynote speakers and another with instructors from the Content Marketing University as game participants. Tim Washer, creative director for Cisco and a comedy writer, served as host, asking participants questions related to content marketing.
The SloMo Lounge from Air Graffiti Dallas turns four seconds of video into a 30-second slow-motion playback. The system uses a high-speed, high-definition camera to record guests interacting with one another and with quirky props so the playback can reveal funny facial expressions. Guests receive a copy of the video, and they can select stills from it to print on site; all the content is shareable via email, text message, or social media. The activation can be set up in a 10- by 10-foot area and can be done with a plain white, black, or green screen backdrop.
In Chicago, Blue Plate Catering brings candy apple stations to holiday parties. Treats include apples dipped in caramel and assorted toppings and sliced up into snack-size portions.
A launch party for the official partnership between Sheraton Hotels and Resorts, Starwood Preferred Guest, and Major League Baseball took place October 19 at the Sheraton New York Times Square Hotel. The event offered personalized baseball caps as swag. The event was produced by DKC Incite.
