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Ideas

October 18, 2016
Between the two main venues, attendees experienced “Dreampark,” which offered food, beanbag lounges, live music on two stages, giant screens streaming the keynote sessions, games, and volunteer opportunities.
Between the two main venues, attendees experienced “Dreampark,” which offered food, beanbag lounges, live music on two stages, giant screens streaming the keynote sessions, games, and volunteer opportunities.
Photo: Jakub Mosur
The product showcase included 400 exhibitors from around the world.
The product showcase included 400 exhibitors from around the world.
Photo: Jakub Mosur
Adobe worked with two production firms to create rotating screens that moved in sync with the digital content being displayed.
Adobe worked with two production firms to create rotating screens that moved in sync with the digital content being displayed.
Photo: Chris Hatcher Photography
TEDxSomerville
TEDxSomerville
Guests reclined on large pillow chairs from Yogibo at TEDxSomerville, held at the Brooklyn Boulders indoor rock climbing facility in the Boston suburb in March 2014.
Photo: Patrick Rogers
For the 2015 N.F.L. Draft in Chicago, the brand hosted a three-day 90,000-square-foot activation called “Draft Town” in the city’s Grant Park.
For the 2015 N.F.L. Draft in Chicago, the brand hosted a three-day 90,000-square-foot activation called “Draft Town” in the city’s Grant Park.
Photo: Adam Alexander Photography
AOL multi-day sales conference 2015.
AOL multi-day sales conference 2015.
DirecTV and Pepsi Super Thursday Night
DirecTV and Pepsi Super Thursday Night

This year, DirecTV partnered with Pepsi to present a series of events surrounding the Super Bowl. Held at Pier 70, the events were meant to showcase music, technology, and art. The Thursday-night kickoff, dubbed DirecTV and Pepsi Super Thursday Night, featured a concert from Dave Matthews Band. Organizers wanted the concert venue to provide maximum fan engagement and brought in a cutting-edge sound system, arty designs, and projection-mapped photo walls. Murphy Productions built and designed the venue. Kuki Design handled decor.

Photo: Steve Jennings/Getty Images for DirecTV
SXSL Breakfast
SXSL Breakfast

The day began with a breakfast for 350 catered by the Source on the terrace of the Newseum.

Photo: Events DC
Lacoste Desert Pool Party
Lacoste Desert Pool Party

The Lacoste crocodile showed up on a mini putting green as well as tons of other unexpected places at the party.

Photo: Joe Scarnici/Getty Images for Lacoste
Lacoste Desert Pool Party
Lacoste Desert Pool Party

Lacoste also put its stamp on coconuts, which were freshly opened on the spot and served with straws.

Photo: Chris Weeks/Getty Images for Lacoste
A butterfly motif also appeared in a table Roche Bobois designed with Kaufman Segal Design for Modern Luxury Interiors Chicago. The space had a giant, leafy chandelier that hung low over a picnic-style spread.
A butterfly motif also appeared in a table Roche Bobois designed with Kaufman Segal Design for Modern Luxury Interiors Chicago. The space had a giant, leafy chandelier that hung low over a picnic-style spread.
Photo: Barry Brecheisen for BizBash
Developers could add their ideas to N.F.C.-enabled tiles on the “Big Idea Wall,” which allowed them to save and collaborate on concepts in Google Spaces.
Developers could add their ideas to N.F.C.-enabled tiles on the “Big Idea Wall,” which allowed them to save and collaborate on concepts in Google Spaces.
Photo: Courtesy of Google
At night, colored smoke wafted from the four towers.
At night, colored smoke wafted from the four towers.
Photo: Courtesy of Google
Organizers divided the grounds into four zones and stacked shipping containers to create towers to designate each area.
Organizers divided the grounds into four zones and stacked shipping containers to create towers to designate each area.
Photo: Courtesy of Google
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Photo: Richard Patterson/Courtesy of Cooper-Hewitt
Edison lightbulbs nodded to the theatrical stage setting for Rolex's Awards for Enterprise dinner.
Edison lightbulbs nodded to the theatrical stage setting for Rolex's Awards for Enterprise dinner.
Photo: Michael Kovac/Getty Images for Rolex Awards for Enterprise
Best New Venue for Meetings and Events
Best New Venue for Meetings and Events

WTC 860—Riviera at the World Trade Center
Riviera Caterers in partnership with Silverstein Properties launched its versatile event space at 4 World Trade Center in New York in December 2015. The 34,000-square-foot venue on the 68th floor offers 360-degree views of the city, movable walls, and interchangeable lighting for event customization. Riviera provides food, beverage, and culinary design, and partnered with 4Wall for lighting and Patrick J Clayton Productions for event production and design. The venue has hosted events including the Billie Jean King Leadership Initiative Gala and the Forbes 400 Philanthropy Summit.

Photo: Courtesy of Riviera Caterers
Best Sponsor Activation at an Event
Best Sponsor Activation at an Event

TED2016—The Vision of Infinite Dimensions (The VOID)
Submitted by Procreation Design Works
Procreation Design Works brought in virtual-reality company the Void to activate its multisensory experience for attendees at TED2016:Dream, which took place in February 2016 at the Vancouver Convention Centre. The 5-D activation combined virtual-reality with interactive physical environments for an Indiana Jones-style adventure that allowed guests to engage with storylines and challenges crafted by the Utah-based startup. The experience featured hardware that facilitated body tracking for environmental responses that included temperature, smells, and sounds.

Photo: Jon Benjamin Photography
Event designer David Monn spoke about rites, rituals, and protocols at the Event Innovation Forum in New York.
Event designer David Monn spoke about rites, rituals, and protocols at the Event Innovation Forum in New York.
Photo: Taylor McIntyre/BizBash
Ambient lighting
Ambient lighting
Precision Event Group
Stage lighting
Stage lighting
NARAS
Fiber-optic panels hung from the roof of the City of Hope gala tent to create the look of a starlit sky.
Fiber-optic panels hung from the roof of the City of Hope gala tent to create the look of a starlit sky.
Photo: Line 8 Photography
Whitney Museum of American Art's Studio Party
Whitney Museum of American Art's Studio Party
Designed for the gala's after-party, the Whitney's Instagram project was installed on the museum's lower level. The program invited 100 artists to take photos and upload them to the image-sharing site; the pics were displayed and sold at the Studio Party for $100 each. It was, as Rogak explained, a way to make starting an art collection accessible to the museum's younger patrons.
Photo: David X. Prutting/BFA
Inbound
Inbound

The event's hashtag was presented in giant block letters and located at the central gathering spot for attendees.

Photo: Courtesy of HubSpot
8. Peter G. Peterson Foundation Fiscal Summit
8. Peter G. Peterson Foundation Fiscal Summit

#10 Political & Press Event (up from #11)
The seventh annual Peter G. Peterson Foundation Fiscal Summit brought together leading experts and policymakers to discuss fiscal and economic policies for the next president of the United States. Speakers included members of Congress including Nancy Pelosi, Mike Enzi, Sheldon Whitehouse, Lindsey Graham, and Joe Manchin. Also in attendance were Keith Hall, director of the U.S. Congressional Budget Office; Douglas Holtz-Eakin, president of the American Action; and Heather Boushey, executive director and chief economist at the Washington Center for Equitable Growth. Next: May 2017

Photo: Chris Williams and Ralph Alswang
8. Trust for the National Mall Luncheon
8. Trust for the National Mall Luncheon

#8 Benefit (up from #10)
In conjunction with the National Park Service’s Centennial Celebration, the Trust for the National Mall’s ninth annual luncheon highlighted the next 100 years of the National Mall, where the event was held on April 28. Scandal co-star Bellamy Young, who serves as ambassador for the trust, emceed the luncheon, and National Park Service director John Jarvis received the History, Heroes, and Hope Award. The event raised $1.3 million to help restore and improve the National Mall. In 2017, for the 10th anniversary of the partnership with the park service, the trust will host an evening gala, the Ball for the Mall, instead of the luncheon, recalling its former Ball on the Mall event. Next: May 11, 2017

Photo: Tony Powell
A picnic combines an alternative to traditional meal service with a networking activity. And when held indoors, a picnic can take place year-round. Organizers of the TED Conference, which was held in Vancouver in February, provided blankets and baskets filled with food for six people and invited attendees to find others to share it inside the Vancouver Convention Centre.
A picnic combines an alternative to traditional meal service with a networking activity. And when held indoors, a picnic can take place year-round. Organizers of the TED Conference, which was held in Vancouver in February, provided blankets and baskets filled with food for six people and invited attendees to find others to share it inside the Vancouver Convention Centre.
Photo: Ryan Lash/TED
Badge decorating is an activity that allows attendees to show their individuality and creativity—and creates an easy topic of conversation among strangers. At the 2015 Summer Brand Camp Conference in Dallas, organizers invited guests to decorate their badges with colored beads, in a nod to the event’s children’s-camp vibe.
Badge decorating is an activity that allows attendees to show their individuality and creativity—and creates an easy topic of conversation among strangers. At the 2015 Summer Brand Camp Conference in Dallas, organizers invited guests to decorate their badges with colored beads, in a nod to the event’s children’s-camp vibe.
Photo: Jill Harper/Summer Brand Camp
Coverage of the inaugural Panorama Music Festival in New York was among the most-read stories on BizBash.com this year. The centerpiece of the festival was a domed area with a variety of digital interactive art exhibits.
Coverage of the inaugural Panorama Music Festival in New York was among the most-read stories on BizBash.com this year. The centerpiece of the festival was a domed area with a variety of digital interactive art exhibits.
Photo: Courtesy of Panorama Music Festival
A giant clear tent from Town & Country housed the press conference to announce Virgin Galactic's new SpaceShipTwo.
A giant clear tent from Town & Country housed the press conference to announce Virgin Galactic's new SpaceShipTwo.
Photo: Mark Pearlman, Group Delphi
'In Style' and Warner Brothers Golden Globes Party
'In Style' and Warner Brothers Golden Globes Party
Designer Thomas Ford was inspired by water and fluidity, constructing a tent over the Beverly Hilton Hotel pool and creating an underwater feel using a palette of teal, navy, silver, and coral. Walls were modeled on the reflective surface of ocean waves at night.
Photo: Nadine Froger Photography
Fox Hulu Party
Fox Hulu Party

The event’s main installation was 800 floating lanterns assembled like a free-formed chandelier, with a view of the night sky through the clear tent above. Glowing stone walls nodded to the elements inspiring the event: metal, stone, earth, and air. DJ Tendaji spun for the crowd.

Photo: Line 8 Photography
HBO Golden Globes Party
HBO Golden Globes Party

Bart Kresa created the event’s animated 3-D projections, and Images by Lighting handled the lighting. Special Event Contractors built the sub floors and pool installation, plus the party’s 24-foot high and 180-foot-long perimeter wall. Billy Butchkavitz worked with his brother, Brian Butchkavitz, on the textiles, custom carpet, tabletop decor, custom furniture, and other details.

Photo: Gabor Ekecs
HBO Golden Globes Party
HBO Golden Globes Party

The centerpiece of the festivities was a dramatic so-called "Shimmering Pavilion,” floating within the Beverly Hilton's Aqua Star Pool. Floating decor pieces in the exposed section of pool surrounded the pavilion.

Photo: Gabor Ekecs
Fox Hulu Party
Fox Hulu Party

Fox partnered with 15/40 Productions for the production of its annual viewing- and after-party. 

Photo: Line 8 Photography
Fox Hulu Party
Fox Hulu Party

Below the lantern installation sat the main bar, an onyx grid design meant to incorporate all of the warm tones used throughout the space. 

Photo: Line 8 Photography
Fox Hulu Party
Fox Hulu Party

The environment was meant to evoke nature, with a palette of coppers, golds, and silvers, and clusters of yellow forsythias and lush green palms completed the Zen-inspired vibe.

Photo: Line 8 Photography
E3 Xbox Media Briefing
E3 Xbox Media Briefing

This year’s Xbox Media Briefing took to the Galen Center, with an attendance of more than 4,300 people, including broadcast, print, and online press, partners, developers, and fans. Spike TV picked up the live, commercial-free broadcast, and the event live streamed online as well. The event got an immersive set design from producer Zed Ink that flanked the arena from end to end. An 80-foot center screen changed dynamically throughout the show through massive moving semi-transparent scenic doors that opened and closed to accommodate trailers and demos of varying aspect ratios. Three additional LED screens stood angled on the floor as the backgrounds for satellite stages designed for the staging of multi-player demos and presenters throughout the show.

Photo: Nadine Froger Photography
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