
Everyone who plays Plinko at the NextGen Healthcare booth walks away with a prize, ranging from car chargers and Amazon gift cards to virtual-reality headsets and an Amazon Echo.

Intel is one of several exhibitors using virtual reality to attract attendees. Guests don headsets for a five-minute experience that combines product education with interactive games.

CDW Healthcare has created a game-show-like experience at its booth. Six attendees can participate at one time, using tablets to answer questions and solve puzzles displayed on a large screen. Prizes include virtual-reality headsets and raffle tickets for a drawing for a Google Home voice-activated speaker.

To make its large 100- by 110-foot booth feel homey, Epic put residential-style furniture in front of a faux fireplace in the center.