To prevent a 2011 launch from looking too clinical, Canadian skin-care brand Dermaglow used a 10-foot-tall floral arrangement, bright uniforms for the waitstaff, and macarons to add color to the space. Each hue corresponded to a different product line.
Photo: Ryan Emberly
The Flower Luxe's Classic Luxe flower boxes can contain white, yellow, pink, purple, or red roses, which can be arranged in patterns. The easy-to-transport arrangements can delivered locally same-day.
Photo: Courtesy of the Flower Luxe
A fortune-teller from sponsor American Express sat at each place setting. They were meant as conversation-starters, with questions like "If you could give your 21-year-old self a heads up about something, what would it be?"