At night, the structure's facade, which was produced by VolvoxLabs, lit up with colorful, projection-mapped ultra-high-definition videos of designs that continuously changed.
Photo: Courtesy of Panorama Music Festival
The Lab
Sponsor HP showcased an attendee-powered color wall inside the Lab. Using the brand's technology, the wall would change colors in time for a selfie taken with a laptop. The activation was produced by Infinity Marketing Team.