At the Victoria's Secret event, a photo backdrop beckoned guests (and models) to pose in front of a logo and angel wings.
At the PopSugar Cabana Club at the Colony Palms hotel in Palm Springs, produced by AgenC, a flower-covered swing setup beckoned guests to take photos in front of sponsor Ulta's logo.
At the entrance to PopSugar's Cabana Club, palm fronds and on-trend neon decorated an entry area where guests posed for photos.
At Lucky Lounge Presents: Desert Jam at the Ingleside Inn in Palm Springs, produced by BMF Media, an eye-catching three-dimensional press wall included such all-American items as a flag and denim—placed in front of the mountain and palm tree natural backdrop.
Jeremy Scott’s Moschino party, produced by XA, took on a Candy Crush theme this year, where a vibrant candy truck provided a popular backdrop for photos.
At the Revolve Festival, held at the Merv Griffin Estate in Indio, a photo backdrop included a bold logo against a vibrant tie-dye-like succulent wall.
Also at the Revolve Festival, open signage bearing the brand's name evoked a look similar to the iconic Hollywood Sign. The mirrored look also recalled Doug Aitken's "Mirage" art installation, currently on view in Palm Springs as part of the limited-time Desert X installation.
At Pandora’s fourth annual Indio Invasion, a three-dimensional press wall included graphic logos and shelving bearing desert-appropriate succulents.
At the first Coachella party created as a family-friendly environment, the members group Fashion Mamas hosted a pool party where a balloon centerpiece behind the pool served as a photo backdrop.
At the Revolve Festival, held at the Merv Griffin Estate in Indio, am enormous, eye-catching floral tunnel created a photo op and entry point.
PopSugar's Cabana Club event included an activity through which guests could customize their own makeup bags, filling the contents of their choice and then getting the bags personalized with their names or Instagram handles on the spot.
An elaborate setup of 11 cameras simultaneously captured guests' poses for a surreal, frozen-in-time-like photo result.
