Alice & Olivia by Stacey Bendet "Eyewear Is Art" Launch
Alice & Olivia launched its eye-candy-theme eyewear collection with an event on April 12 that took place at the Greenhouse at Platform Los Angeles. Produced by Hello Samo and the A-List, the event featured a massive pink bubble press wall.
Photo: Billy Farrell/BFA.com
Wanderluxe Gala
Branded Air Canada plane replicas were part of the event's giant cloud ceiling installation.
Photo: Courtesy of Wanderluxe
Ole Henriksen Glow Tour
The pop-ups also feature brand ambassadors roaming festival grounds on branded bikes, offering attendees free samples and spritzes of the brand's cooling facial mister.
Photo: Lexus Gallegos
A sign announced the theme of "love and leadership" at the entrance to the event space. Guests entered through a heart-shaped cutout that reinforced the theme.
Photo: Taylor McIntyre/BizBash
A decor piece styled like a map listed and thanked the organization's donors.
Photo: Ron Antonelli
Fabricated trees did double duty, hiding structural columns in the venue and adding to the park decor. The leaves were evoked by fabric canopies suspended by airline cable.
Photo: Ron Antonelli
Dancers evoked people who come to the park to read, with a high-tech twist: Their books glowed thanks to LED lights.
Photo: Taylor McIntyre/BizBash
“What I like to do is layer,” said David Stark on his design philosophy, using details that add to the experience. One example: tearaway signs attached to lamp poles that featured positive messaging.
Photo: Taylor McIntyre/BizBash
Major Food Group donated all cocktails at five stations, each branded for one of its restaurants, including the much-anticipated the Grill in the home of the former Four Seasons.
Photo: Ron Antonelli
Familiar landmarks like Bethesda Fountain in Central Park were recreated, with salsa dancers providing entertainment.
Photo: Taylor McIntyre/BizBash
On the main stage, roller skaters performed choreographed routines.
Photo: Taylor McIntyre/BizBash
Catering included classic New York food carts that served pretzels and pigs in a blanket. They were customized with decals of a heart and the Robin Hood logo.
Photo: Taylor McIntyre/BizBash
The dining room's perimeter was lined with 20 movie-theater-size screens.
Photo: Ron Antonelli
Programs had a textured paper cover evoking tree bark with a heart-shape cutout recalling the evening's theme.
Photo: Ron Antonelli
The centerpieces played off the story of Robin Hood shooting an arrow through an apple. Afterward, the organization planned to donate the apples to New York Common Pantry, estimating they would meet the food pantry's need for three weeks.
Photo: Taylor McIntyre/BizBash
Union Square Events provided the catering during cocktails and the three-course dinner, which started with an asparagus salad with horseradish yogurt and mushroom vinaigrette.
Photo: Ron Antonelli
