The truck, which was designed in partnership with the New York Food Truck Association, offered passersby samples of shrimp and crab gumbo in plastic cups that displayed the title of Buffet's book and website.
Sydney, Australia-based summer lifestyle company Sunnylife offers a variety of giant luxury floats, including a gold swan, $70. The floats can be purchased directly from the company website and are shipped worldwide.
Mike’s Hard Lemonade hosted a multi-sensory pop-up at a vacant space in downtown Brooklyn May 10 to 12. The pop-up, which offered Instagram-friendly interactive stations that each linked back to studies on happiness, had a conveyor belt bar that served cocktails made with the brand’s signature flavor. The event was designed by Havas Formula and produced by Geo Events.
Bacardi celebrated the launch of its new portfolio with an event May 10 at 95 Delancey Street in New York. The event, which was produced by Mosaic, featured a branded wall photo op that invited guests to pose in front of wings created with gold seashells.
As part of Espolon’s Deadpool 2 campaign, the tequila brand hosted a screening of the film May 16 at Alamo Drafthouse Downtown Brooklyn. Inspired by the Marvel superhero’s irreverent, childish personality, the event featured a low-rent catering station that offered movie theater snacks in brown paper bags and popcorn buckets, with labels such as “carbs with butter” and “candy no butter.” The station also had a water cooler that dispensed Espolon tequila. A Creative Force produced the event.
Belvedere Vodka launched its new Ginger Zest product with a V.I.P. event at NoMad SoHo. Chef and wellness expert Candice Kumai hosted, and a step-and-repeat consisted of lemons, ginger, limes, and grapefruit—all ingredients that Ginger Zest is made with. Jack Morton Worldwide produced the event.
Kellogg’s has partnered with former royal chef Darren McGrady to host a breakfast and viewing party at the brand’s New York cafe on May 19. The menu will incorporate a variety of Kellogg’s cereals, with items including Stanley Scones (Kellogg’s Frosted Flakes scones with macerated strawberries, basil, and whipped Froot Loops cream); Krispy Gems (Rice Krispies-encrusted scotch eggs with sausage and bacon); and the Lemon Luster Wedding Cake, which is made with Kellogg’s Raisin Bran Cake topped with lemon-elderflower cream cheese frosting, edible gold, and fresh flowers. Fashion designer Kelly Dempsey will also show guests how to create a cereal box fascinator hat. For those not attending, recipes for the custom creations and how-to videos for the cereal box fascinators are available on the Kellogg’s website.
This year’s James Beard Foundation Awards took place May 7 at the Lyric Opera of Chicago. The theme of the event, “Rise,” celebrated the culinary community and the power of food. Alexandra Clark, owner of Detroit’s Bon Bon Bon, created a chocolate treat with Valrhona’s Passion Fruit Inspiration (which replaces cocoa with powdered passion fruit juice and is naturally gluten and dairy free) and edible flowers. The dessert was presented by Valrhona.
American Cancer Society’s 12th annual Discovery Ball took place April 21 at the Swissotel Chicago. To reflect the event’s “Impact From Every Angle” theme, HMR Designs created an angular design with ribbons that extended from 125 points on the ceiling. Each table served as a base for the ribbons, which were chosen in cool color tones to complement Frost's intimate lighting design.
For its annual conference, which took place March 27 to 29, MillerCoors partnered with AgencyEA to create an exhibit for 22 beer brands at the Austin Convention Center. The Blue Moon bar went literal with the brand name, displaying an illustrated backdrop in blue and orange colors that depicted downtown Austin at night. The bar showcased oranges in vases and the brand’s signature glasses. An illuminated blue moon was suspended over the bar.
The Crispin Rosé hard cider bar displayed bottles of the new cider against a backdrop of greenery with oversize hot pink letters that read "Rosé all day." A pink bar was situated under a giant teepee with pink florals.
Brooks Brothers held its bicentennial gala April 25 at Jazz at Lincoln Center in New York. The event, which was produced by the Firm, used state-of-the-art technology to pay homage to Brooks Brothers' rich history. Adjacent to the main party space, the Ertegun Hall of Fame featured massive video animations that provided a visual journey via contrasting images from the early 1800s to today. Vertical rows of Golden Fleece sheep were suspended in the air for a dramatic visual effect.
